The Emerging Trends Of Digital Marketing In India

Digital marketing is playing a vital role in product promotion and advertising. In the recent years, this trend has escalated all over the world, due to a paradigm shift in technology, especially in social networking. India is no exception in this regard. The majority of companies are using various sources of digital marketing.

Following are the most commonly used and the prominent sources of digital marketing used in India:

• Social media Advertising
• Email marketing
• Google Advertising

• Social media Advertising

Social media advertising has become one of the most famous sources of advertising, due to the wide usage of social media networks around the globe. Similarly, this trend has also emerged in India also. Companies develop their pages on social networks, like, Facebook, Twitter and other such site, and promote their brands, products and services. This is too effective, because in today’s era, everybody has account on these networks, and consistently visits the sites. So here the promotions disseminate more easily, as compared to other methods of advertising.

• Email marketing

Email marketing is also one of the key components of digital marketing in India. Companies send their promotional strategies and discount offers to customers, via email. This is also an effective way of advertising, every individual visits his email id, many times in a day, so he can get details of the company offerings.

• Google Advertising

Google advertising is also frequently used digital marketing technique in India. In the method of advertising, posts are directly posted on google. And people can see the promotion of the company on the site. This is effective, due to the fact that in today’s era google is one of the famous search engines, which people use for the dissemination of knowledge and research base study related to a wide variety of issues.

In addition to the above mentioned techniques of digital marketing, companies also use other methods for promoting their products, which include; mobile marketing, whereby promotional messages, are received on mobiles. Mobile apps advertising where an ad appears on the screen, while you open any mobile application.

All of the above mentioned advertising techniques have some unique and differentiating features. The effectiveness of each of the techniques, depends on the type of promotion or ad you are dealing with. You can get detailed insight into digital marketing in India by contacting us or visiting our site.