The Following Seven Marketing Ideas Will Be Some of Your Hottest Marketing Tips for 2nd Half 2011

It's nearly halfway through 2011 and now is the time to pull out those goals we made at the beginning of the year for our firm and dust off those rarely-used marketing tools.

It should be obvious that the fastest way for a firm to improve its awareness and increase income is to pump up the volume and intensify your marketing.

Just “aggressively waiting by the telephone for customers to ring can't promise that your business will achieve success, or even stay alive. But, introducing just seven sensible marketing tools will help a business get to the revenue targets it has set for itself in 2011…and may even help it exceed those revenue goals.

7 Marketing Ideas to Impact 2H/2011 Sales

Following these 7 marketing tips in 2H/2011 will draw you nearer to your objectives for the entire year 2011:

1) Evaluating the Competition

How will you take advantage of marketing tools to capitalize on your market position unless you truly grasp your present market status and where you ought to try to improve your position? Study other firms strengths and weaknesses and how far they have taken those companies or held them back.

You need to develop a marketing plan for your business that identifies your growth objectives for each of the next two years and write down on paper what marketing ideas you need to execute to accomplish those objectives. Remember that being able to plan your marketing tools effectively compels you to fully identify your business' current standing.

2) Marketing Resources

Obviously you require resources to fund your promotion but not all marketing tools “break the bank.”

So many marketing tools these days are inexpensive or even free and that allows a small business with limited budget to use them effectively.

3) Drip Marketing to Clients and Customers

How to spend your marketing budget? Clearly you must target new prospects, but you can’t forget to engage current customers so they remain dedicated.

Marketing tools that retain customer contact are, for example, email autoresponders, blogs, hard copy or electronic newsletters.

Personal touches such as personalized emails are a great way to make customers feel exclusive and not simply a number in your email list. This can help your regular sales to continue.

4) Backlinks from Articles and Blogs

Internet marketing tools add to your promotion, provide a vehicle for quality one-way backlinks to your website and supports your online sales activities.

Both blogs and ezines have expanded in popularity and are very positive, as is article marketing.

5) Marketing Tips

Check out marketing tools that support sales plus those that offer additional marketing capabilities.

Using professional marketing books, the web, market research and in some cases, even the help of mentors; you can keep your knowledge of marketing fresh, helping to evolve new ideas to help you reach your sales targets.

6) Productivity Marketing Tools

Focus on marketing tools that help you reach the marketing targets you have identified.

You can take advantage of another inexpensive online marketing tool that electronically delivers marketing articles, eBooks and white papers to directories or distributors instantly.

A marketing tool you are most certainly using already is email. A strong email sales offer can go viral by asking the reader to pass the offer to others. Should your customers get excited by products you sell, they can forward your email to their peers and colleagues which provides you with a free form of advertising.

7) 2nd Half Marketing Plan

Marketing Plans should be reassessed so when you obtain customers and sales and compare them to your projections, you can establish higher sales levels as your new targets.

Just a Reminder

Don’t forget that staying motivated is important for small businesses so take pride in your successes and use that as incentive to do even better in 2H/2011.