The Power of MySpace

One of the most popular and widely used social networking site is MySpace. Established in  2003, a year after friendster.com, another social networking site gained popularity, MySpace became the next “in” thing. After a few years, it has proven itself to remain as one of the longest-running and most established networking media to date, in spite of new competitors taking a pie of the market. It has also consistently maintained and improved the site’s ease of use for the youth and adults, and still remains one of the most effective ways to advertise online.

Profile

In creating a profile in MySpace, it gives the user the leverage to choose the kind of crowd that the user would like to attract. In that case, a business account or profile can filter the niche market that would be interested in the business. MySpace naturally finds certain activities and interests within peers and that part of the sign-up or profile creation process will help in attracting the crowd with the same interest as your business. What are the usual activities by those interested in your products or services? That will make it easier for you to connect to the people outside the office and learn what they want. It is one good way to listen to the customers and provide the kind of service that they need.

Forums

One of the features of MySpace that would truly help businessmen and entrepreneurs in finding people to collaborate with, enthusiasts and like-minded people is the “Forums” section. This feature has been incorporated into the design and interface of facebook which makes it more accessible for users. It promotes interaction between users and would provide valuable information for research. The forums do not only allow you to listen to their needs and wants, you may also provide certain solutions to their problems. From there, you can gain networks and clients along the way.

Pitching

After gaining the trust of those in the forums and those of your contacts, provide them continuously with insightful information that can greatly help in their predicament. This will position you and your company as expert name in the field. Exposure is definitely a plus in product promotion. Apart from advertising, the product should provide value to the people who see your profile, whether accidentally or otherwise.

Branding

It is important to maintain the image of the business that you have started with. Once your business has a MySpace account, it is important that the posts that you create are always professional and relevant to the services that you provide. Ensure that you are perceived by the audience as professional and as an expert. Since the layout of the page can be customized, make sure that the colors that you chose and the font on the text provide a place for your customers to interact with without losing the essence of your business.

Getting the word about your business is easy with MySpace. It is one of the most powerful tools that could provide exposure for your business and would greatly help in finding leads, prospects and even collaborators. For more information on MySpace go to http://www.annettapowellonline.com

Annetta Powell
Your Professional Success Coach