Many “influencers” and self-proclaimed guru’s on the web would have you ever believe that marketing is that the solution to all or any of your issues in business. Unfortunately, the marketing industry is filled with under-educated media buyers who are after your money because their “guru” told them they might make $10k a month by selling you ads on an open-source platform.
These platforms are created with the power to hyper-target who sees your ads and when. It allows you to put ads ahead of a demographic of individuals that would be your ideal customer supported their(the advertising platform’s) psychographic data, and therefore the hope is that you’ll get leads.
While, in theory, this seems like a magic pill… a panacea for all of your business problems, it’s almost how the planet of selling works. A majority of the prospects who will buy your product won’t roll in the hay the primary time they see it.
Use these three marketing fundamentals to guide your marketing decisions and make marketing campaigns that convert customers into lifetime fans.
1. Marketing is about finding and understanding a market in need
Many marketing agencies would have you ever believe that your ideal customers are always on the platform that they happened to be best at ad buying on. That “Facebook has billions of users, so your ideal client is certainly on there.” While it'd be, many of us ignore ads on Facebook and are scared of our data and privacy. For many people that could also be your ideal customer, clicking on Facebook advertisements isn’t even a risk they’re willing to require.
2. Marketing is about communicating with your potential customers
Marketing may be a process of communication quite anything. Communication is about understanding each other’s point of view, not telling the opposite party why you’re right. Many companies will assume marketing is about telling their customers exactly why to shop for their product or service… and it's, but it’s about quite that. It’s about communicating alongside your customers to ask what they have. It’s about learning about how you'll serve them better.
Once you’ve found your market, find ways to speak with them. This is a two-way street; offer a lead magnet, invite direct feedback thereon lead magnet, and ask them how they might ideally see their problems solved. Utilize both means of communication as a company, tell them about what you offer, and ask for their input.
The more you'll show your customers that your care about who they're and the way they might wish to be treated(within reason), the more you’ll earn their trust and word of mouth promotion. Utilize the channels of communication that you simply need to gain valuable insight and knowledge about your customers.
See your customers as citizenry with real needs and real struggles. They need empathy. They’re not just potential dollar signs. They’re people that need to be seen, heard, and valued. Understand and implement this, and you’ll stand head and shoulders above the gang of other companies vying for his or her attention and money.
3. Marketing is a process of education
Many marketing agencies would have you believe that you'll get leads if you can just show your prospects the right offer. This is true but an enormous waste of selling dollars and energy if you’re not during a hot market. Often as entrepreneurs, we’re not selling a revolutionary product. We’re ready to take an existing product or service and make it a touch bit better.
This is at the guts of entrepreneurship, making things better… But it can make finding a hot market harder than those that have a very revolutionary product. Entrepreneurs and businesses compete for the eye of their customers and clients. It’s once you’ve gained their attention that you simply also can earn their trust; For example Best Advertising agency in Gurgaon.
Consumers buy from people and corporations that they know, like, and trust. Just like you, it’s hard to trust the stranger on the road trying to sell you… anything, so why would you expect yourself to be different? Certainly, you’d trust the food truck with excellent branding and a welcoming face if you’re hungry and leaving the bar, right? They’ve done their research and have placed themselves in a hot market with a knowledgeable presence.
Would you purchase an equivalent food from a stranger on the road with no food truck or professional presence after walking out of Chipotle? Not likely. But if they handed you a little flyer about who they're, why they are doing what they are doing, how they source all of their ingredients locally, and how they provide back to the community, would you be intrigued to see it out next time rather than Chipotle? If you’re the proper prospect, the solution would be yes.
If you’re within the wrong market or miss the timing, it’s unlikely that your customers will want to shop for you at that very moment. That said, you'll still educate them on why you would possibly be a far better choice next time.
