The article features the evolution and growth of Social Media from a platform for making new friends to a marketing front for various aspects. It details on how the growth has influenced Social Media Marketing to evolve for businesses. The article concludes stressing on how important it has become to optimise the websites for hand-held devices, especially e-commerce.
Social Media is the life and soul of today’s human populace. Obviously, with the amount of interest it holds in an average human’s life, the trends involved with it affects every individual who is in business or otherwise. Gone are the day’s where social media was just a tool for personal gratification, today, it’s a center where millions of businesses occurs. Almost every company has stepped into Social Media Marketing, not only for promotion but to create brand awareness for their products and services. The impact a social media presence can have on a company’s reputation is rather powerful since it is an open channel where, customers can announce their views about your business and products. With so much priority also comes few checkpoints to consider in order keep up with the Trends. So let’s check out what is hot in 2016 on the social media front:
Live Streaming Videos are all the rage these days. In this instant world, people like to view and understand things as soon as it happens and thanks to the great advances in communication we can now get news around the globe in a matter of minutes. With the launch of apps like Periscope and Meerkat in 2015, streaming live videos is the hot and happening trend of 2016. The apps are so well defined that they are available on both iOS and Android and can stream more than 100,000 videos every day. Social Media Marketers who look out for new and innovative methods to promote their products are counting their blessings with these apps since it acts as a phenomenal tool where they can reach their target audience bang on.
Social media is an amazing tool to enhance customer interaction and engagement. Social media is an open window to your business since the customers directly post their suggestions and comments to your products or services. It has been noted that in the year 2014 Social Media Sales reached as high as 3.3 million dollars in the United States. Research and surveys have established the fact that people trust a social media site, more than a website while buying a product online. This has influenced the Social Media Giants to introduce ecommerce centric features that can help marketers to promote their business. The 360 Ad features introduced by Facebook and YouTube and other social media sites are acting as a boon to today’s marketer as it allows them to get instant results and feedbacks about their products and promotions involved with the products. Digital Marketers should be smart enough to weave these features into their Social Media Strategies and content for a better and satisfied marketing experience.
Smartphones are in vogue today and no one can deny that fact. 2015 showed a dramatic increase in mobile traffic and is so remarkably marked as the year where mobile took over desktop internet traffic in most of the developed countries around the world. Smartphones have made communication technology easier and everyone wants to stay connected even on the move. Today it is not just smartphones, but smart watches and smart TV’s that has become a prime target for Digital Marketers across the globe as a medium to sell their products and advertise their wares. Mobile Apps have become so prominent that many people say, roughly around 14% of the online customers refuse to do any business with a company that does not have an online presence that is not supported on the mobile device.
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