Wechat Marketing- A Handy Guideline to Make it a Success

Launched in 2011, the nation’s largest social sites, WeChat has reached the milestone of 1 billion+ registered members in China. Rather than merely a messaging platform, Wechat is recognized as a social powerhouse that not only connects friends and families but also businesses to their consumers. The social media platform has been intimately connected with the everyday life of the nation for its extensive services ranging from e-commerce, mobile payments, air ticket booking, hiring a taxi and so on.According to the market survey convened in 2017, WeChat has been acknowledged as the most frequently used applications on mobile devices with 87.8% of users, and among them, 81.7% of users have used it for more than an hour a day. With a staggering success story, Wechat has been the most cherished social site for users aging between 18 to 60 years. Due to the high potential of the social platform, it has been the first choice to international brands and enterprising planning the market their brands in China. The article shows you five great ways that help you make your Wechat marketing endeavor a real success.Post Quality ContentTo achieve an increasing amount of users’ engagement, it is vital for you to share high quality, meaningful, and appealing content with your existing and potential consumers. Otherwise, you will be at risk of losing followers to your business account. Investing in high-quality content is the key to increasing the possibility to reach a wider audience because of the viral effects of the social media platform. Consider posing visual content which has been highly popular and likely to lead to more follower engagements. Thereby, the business should think of posting super quality media contents outfitted with audio messages, photos, videos, and texts to engage fans and followers.Develop Loyalty ProgramsWeChat marketing allows businesses and brands to convert their followers into a valued buyer as well as members. In your marketing strategy, you can create loyalty programs deploying its geo-location services and locate consumers for offering them promotional services. It allows three ways to market its products to Chinese consumers:ü  Offer VIP cards through its appü  Present e-coupons which can be exchanged in storesü  Send promotionsChinese consumers can buy their products through the Wechat marketing store and receive discounts to their accounts.Grow WeChat Audience Base with H5 Games and KOLs (Key Opinion Leaders)Merely opening a business account and posting good content is not sufficient to drive effective brand awareness as well as boost follower numbers for your WeChat account. You are required to operate a follower acquisition campaign that typically consists of two key elements- an H5 page and KOLs. No matter what type of product or service that you deal in, KOLs can be a great way to drive Chinese consumers.020 (Online/Offline) via QR CodesIn order to bring more and more followers and fans on the WeChat account, businesses can embed QR Codes related to their account. As consumers scan the QR Code, they become its members and can follow all its shared contents. QR Codes can be used on their products which attract consumers to scan them while availing great discounts, promotions, lucky draws, WiFi pass etc; Companies can feature QR codes on their business Weibo page, wall posts to draw public attention.Offer Incentives to WeChat UsersWith WeChat, business houses can communicate as well as advertise directly as smartphone apps. Thus, they can attract consumers with promotions, prizes, or bonus incentives.