What is a Company Slogan?
The more connected your slogan makes them feel, the easier it will be for people to open their wallets and do business with your company.
Have you ever heard the saying “Land of the free,
home of the brave”? This is basically a slogan for the United States. It is a memorable phrase that immediately brings the country to mind whenever you hear it. This is the same effect that you want your company's slogan to have.
It will help your target audience identify exactly what your company's purpose is. You want to give them a reason why they should choose your company. The more connected your slogan makes them feel, the easier it will be for them to open their wallets and do business with your company.
There will likely be many different companies competing with you as far as your products and services go. You definitely do not want to become just another one of the pack. A great slogan will go a long way towards setting you apart.
To that effect, you will want your company's slogan to be as memorable as possible. Whenever they hear the slogan, your company should rush to the forefront of their mind. There are many different ways that your slogan can achieve this, with humor being one of the most effective. Stating exactly how your company does things better than the rest is also a good way to go.
Although it is vital to get necessary information across in your slogan, you do not want to get too carried away. People may have a difficult time remembering your slogan if it is too lengthy. Therefore, keep it simple and to the point. Only in certain situations should your slogan be ambiguous either.
It is vital that you think about your target audience when you are coming up with your company's slogan. Try to incorporate their lingo into it if possible. This would be a useful idea if your target market catered to specific types of people. For those that serve anyone, that would be less of an option.
You will need to spend some time coming up with different possibilities for your company slogan. Do not rely on your own judgment to pick out the best one. Get your employees involved in the action so you can see what they think. They are part of the team too.
Your company slogan is one of your most important assets. A well-designed logo can go a long way towards convincing potential customers to give your company a try. It will also work hard over time to increase your company's brand so you'll become more well-known.
