In the past week, I was amazed at ... that ... 10 ... people within an 8 hour period of each other tried to order an ad for the exact same product ... business ... woul
In the past week, I was amazed at something that happened. 10
different people within an 8 hour period of each other tried to order
an ad for the exact same product (actually business opportunity would
be a better description). Now at $107 a pop most marketers would have
been thrilled (you do the math - $1,070 for 8 hrs work).
Guess what? We turned down every order! Why, you may be asking?
Here's why - the product they were advertising was in direct
competition with our Ultimate Marketers Resource service!
(http://success.goldbar.net) If any of you think we are crazy to turn
away almost $1,100 dollars, we are not surprised. As a matter of fact
you are probably as confused as the advertisers we spurned.
So let's explain our thinking.
We don't believe in running ads for competitors!
Simple as that.
Business is about trying to survive and beat back your competition,
not help them to beat you! Unfortunately, this is not something that
most internet marketers understand.
You see, internet marketing is a pseudo business for many. Quite a
few internet marketers have never been involved in an offline
business and as such, they simply jump on the wagon of anything that
will make them a dollar (even if it is a competitive service). The
common reasoning that we hear for this all the time is, well - all
marketing services are competitive in one form or another so you
might as well make a buck.
That is CRAZY!
Let me ask you something: Have you ever seen any traditional business
advertise for their competitors? Does Pepsi run ads for Coke and
say "Oh well, you gotta drink soda right?".
Does Philip Morris advertise for RJ Reynolds?
Does Kelloggs advertise for General Mills?
No.
Listen, many internet marketers are not the most serious of people.
Many of them do this as a spare time job and even more are so
completely focused on money that they see nothing wrong with
promoting EVERY opportunity under the sun regardless of whether it is
a quality, let alone competing, product.
We know of some marketers who after spending a ton of money to
acquire a service are now planning to take part in a multilevel
business opportunity that will compete directly with their service.
Don't they realize that by advertising or promoting your competitors,
you actually cheapen your own service or worse yet convey the
impression to your customers that you dont have confidence in your
own products!
It just doesnt make sense. But it doesn't surprise us either. We do
this fulltime. It is our business and we run it as one. Even if this
were a part time venture for us, we still would run this as a serious
business. That's just the way we are.
So if you think your competition is your friend or you think that
there is nothing wrong with promoting something as long as it makes
you money we wish you luck. On the other hand, if you are ready to
take on your competition, have studied them and have crafted a unique
selling proposition to stand apart from them, we salute you! You will
be in it for the long haul.
