Why You Must Claim Your Expertise

I’ve got news for you. 

You’re not doing your business or your clients any favors by being bashful about staking claim to your patch of expertise - that special brand of transformation you offer.  When you’ve got that kind of single-minded focus, it makes it a breeze to talk about what you do clearly and compellingly (which, by the way, is very attractive to potential clients). 

Plus, when concentrated in one or two areas, your expertise grows on itself, expanding your skill and knowledge, and your confidence.

Would you like to bridge that gap between savvy marketing and arrogance?  Fabulous.  I’m going to share 3 ideas for connecting those dots.

First, let’s deal with that pesky fear that keeps you from claiming your inner expert as part of the family.

The word expert comes from the Latin expertus, which means to try or experience.  So as an expert, you not claiming to be The World Authority.  You’re merely acknowledging that you’ve experimented with something and want to pass on your experience.  Pretty generous of you, actually.

Next, we’ve got to have some frank words about HOW to be viewed as a legitimate expert.  One thing’s for sure, you don’t do it by trying to be all things to all clients.  You’ve got to pick a niche. 

No, don’t let me hear you say, “But my services can help anyone!”  That’s as may be.  But holding on to “everyone” as your Core Audience is a huge obstacle to developing expert status.  No one is an expert at everything.

Last, don’t keep your expertise a secret.  Get the word out –and generate income at the same time- by creating information products like e-books, audio programs or podcasts ballyhooing all you know in your chosen specialty.

The great thing about being considered an expert is that experts:

*  Are highly sought after,
*  Earn larger fees,
*  Become very good at what they do.

What’s not to love about that?