In the digital world, the allure of "FREE" is undeniable. It's a well-known fact that persuading someone to purchase your products or services is significantly more challenging than convincing them to accept a complimentary gift. A report, offered as a free gift, can be a powerful tool to gather and qualify leads, and even promote your product.
The internet is inundated with email newsletters. With an overwhelming number of issues and volumes, it's unlikely that even the most dedicated subscribers will read every single one. In fact, they might even forget they subscribed before your first issue lands in their inbox!
Free reports, however, offer a unique advantage. They provide valuable content that readers only need to commit to reading once. Delivered instantly via autoresponder, your report will land in the recipient's inbox while they still remember to look for it.
Ideally, your free report should offer immediately useful information to your potential clients. If the content is compelling enough, they'll be more willing to share detailed information about themselves than they would for a regular email newsletter.
The topic of your free report should be of interest exclusively to your potential clients. This ensures that the leads you gather are genuinely interested in your products or services, rather than just random individuals.
For instance, if you're a tax preparer, a report titled "10 Incentive Stock Option Mistakes That Can Cost You $200,000 Or More!" would attract the right audience.
The ultimate goal of a free report is to promote your product or service. While it should offer valuable information to your prospective clients, it should also include a compelling pitch. It should convince readers that they can't afford to miss the opportunity you're offering.
Some people might contact you immediately after reading your report, but it's still crucial to follow up. Repeat your offer, remind them of the deadline, and send at least two follow-up letters or emails.
Remember, never delete a name unless specifically requested. Even after your follow-up sequence has ended, continue to send your prospects new offers for your products and services.
For more information on effective follow-up strategies, visit Busy Marketing.
The beauty of offering a free report is that the entire process can be automated. Using a follow-up autoresponder, like GetResponse, you can have your free report and follow-up messages sent whenever someone fills out the form on your website or sends an email to your autoresponder.
You won't have to write a new article, and you can continue to use the same free report and follow-up letters as long as they remain accurate and effective. All you have to do is promote it. For ideas on how to do that, visit Busy Marketing.
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