The world of marketing is filled with questions. Where should I advertise? How can I increase traffic to my site? What should I sell? While these are all crucial queries, my years of navigating the online business world have taught me that the most valuable asset to my business has been the relationships I've built. This process, often referred to as networking or forming joint ventures, has been the cornerstone of my success.
Interestingly, my journey into networking wasn't initially business-driven. It began as a hobby, a diversion from my physical business. I was fortunate enough to break even while enjoying myself, and as time passed, I found myself surrounded by a growing circle of friends. This wasn't a deliberate strategy; it simply evolved naturally.
Now, whenever I or one of my valued newsletter subscribers have a question, there's always a friend who can provide the answer. When I first started writing articles, I submitted them to my friends. If I have a new program I'm promoting, my friends are usually there to support me.
If you're looking to build a sustainable business, start by giving. The rewards will surely follow. Start by helping others, and you'll be rewarded in kind. Don't keep a tally or expect immediate returns. Instead, make it a natural part of your daily online activities.
If someone needs help, lend a hand. Don't worry about what you'll receive in return. Do it because you love doing it. Your circle of friends will grow globally. Don't force it, let it happen organically.
Over time, you'll realize that the greatest asset your business has are the friends you've made. As the Beatles famously sang, "I get by with a little help from my friends." The same can be true for you. Learn to give, and you'll surely receive.
Wishing You Success, John Colanzi
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