A Mailing List, Now What?

We all know the Importance of building a Mailing List.

However you do it, building a Mailing List and using it is the
single best way for you to get a head. To get people to join the
programs you are in.

But, once you have a mailing list, Now What do you do with it?

The Answer…

Be yourself…

That's right, just Be Yourself…

Don't just send them ad after ad. Tell them who you are.

What is this business we are all in?

What is one of the names we call it?

Network Marketing.

And what does Network Marketing Mean?

It means working with a Network of People and sharing want you
have found. Reaching, Together for the Gold Ring.

In the old days of Network Marketing, when we still called it
MLM, Multi-Level Marketing, we were told to make a List of all
of our friends, relatives and anyone else we could think of. And
then work on presenting our Program to them, or Dragging them to
some Opportunity Meeting where some other people who fill their
heads with Dreams of Making Lots of Money.

When they signed up, they were told to do the same thing, make
that list and get people to those meetings.

Then things moved on, and local Meetings didn't work for the
friends and relatives who lived across country or in other
countries. So, the meetings went out over the Phone. Just call a
long distance number at a certain time, put in a code, and Wham,
there you and your contacts are, in a Meeting.

Meetings were not the only way to introduce people and get them
to join something, enter the Three-way call. Just ring up some
poor friend or Lead and get them talking, then Three-way them
over to your upline who took over and did the selling for you.
Oh, they don't call it selling, they say they are just answering
questions. But you and I know, it's selling.

And Now we have the Internet. Hard to do meetings, when some of
the people are in other countries, other time zones. Harder
still to get them on the Phone.

So, what do we do? We run ads, we submit to Search Engines we
join Safelists, Hit Exchanges, Post to Message Boards, Build
Websites and submit them to Search Engines and anything else we
can find to get people to look at our Program.

Well, we all know how hard that can be. We need something to put
the Personal touch into the impersonal Web.

That is why I tell you to Build that Mailing list. It gives you
a way to be personal with people you hope will find something in
what you are offering.

We can write every week, and let all these people in on what we
think. We are really making friends. And it's that what old Time
MLM people told you to go to too introduce your programs to?
Friends…

As you write to your list, write a bit of yourself. If it's been
a bad day, or the car died, or the Sun finally came out after a
month behind the clouds, those kind of everyday things are
things you can write a little about.

Think of the people you are writing to as your friends. Because,
they are. Be Yourself… You don't have to write Super Marketing
pieces, you can just tell them about what is going on in your
life. Try and keep it at least interesting, but let them in on
your life.

Is there a fun family soap opera going on you could write about?
If uncle Bob, still trying to catch that squirrel that's been
chewing up the garden? How's the new job your daughter just got
going?

You can even talk about great family trips you've taken.
Anything that you would write to your best friend about, you can
write to your mailing list about. And of course, you will keep
them up to date on what is going on with your Program.

The Internet is or can be So Impersonal, but with a mailing
list, you can drive some personal back into it.

When people get to know you, when they get to trust you, then
they will join with you in your programs. It's that simple.

Build that Trust with the people on your Mailing List, and they
will follow your lead….