Become the Expert and See People Flock To You... Now, if you come to the same prospect as an expert in your field, they will look at you completely different. They will look at you as an expert that can help them with what ever issues they are having. Once you help them, they will become what this guru called "Apostles" or people that will tell everyone about you. People are attracted to you. This is called the law of attraction. Apply it and see your business grow!
I remember it like it was yesterday...
About 10 or 11 years ago I was at an annual meeting and like many events like these they had brought in some marketing guru to give a couple hour mini-course.
I don't remember much about what he was talking about except the one thing that I had never heard before. It got my attention because everything I had ever been taught before completely contradicted what he was saying!
At that time I owned a window film business for almost 10 years. We sold and installed a film that is put on windows to block out the sun's UV rays, heat, and glare... very popular in the hot sunny climate Florida has. Every company that I knew always promoted the product they carried i.e. 3M, Llumar, SunGard what ever particular window film they carried. The idea was to convince the homer owner that your particular product was better than the rest.
But, this guru much to the dislike of the manufacturer that brought him there said. . . "you want the client to remember you and your company not the particular product you sell." This meant that you should brand yourself not the product. You want people to remember YOU when they refer someone.
This was a one of those moments that stays with you the rest of your life!
It changed my whole way of looking at business. Everything from what I would say to a client to the way I would advertize to the way I would market my company will never be the same.
By making myself and my personal company the "expert" and be there for my client as a consultant meant that what ever product I suggested to them... they would trust to be the bestfor their situation.
Boy, I had no idea what power that gave me over the competition! I was able to double my sales in the small town I was doing business in every year for the following 4 years! Most of the sales started coming from referrals that were even easier to sell because I had already been introduced as "the expert that knew what he was doing!"
This same way of thinking is what you should have in your network marketing business. If you go out there and try to sell people on your particular business, then you are another person trying to pawn of their products as the best. Your prospect or customer is only going to evaluate your product line and see if they can purchase that product from somewhere else cheaper, and they will make their decision only based on money.
Now, if you come to the same prospect as an expert in your field. . . they will look at you completely different. They will look at you as an expert that can help them with what ever issuesthey are having.
Once you help them they will become, what this guru called "Apostles" or people that will tell everyone about you and then people are attracted to you.
This is called the law of attraction. Apply it and see your business grow!
The best part about it is, you can do this in your online network marketing campaigns and create an online-recruiting- machine that will attract the right people to you automatically.
Keep on the lookout for more info on how easy this could be done.
Target Your MLM Clients With Internet Marketing Precision
The truth has to be told! The days of dropping off business cards at gas stations, leaving flyers off at a Wal-Mart parking lot, putting up signs at light poles and stop signs, making a list of 100 close friends, and talking to everyone within a three foot circle around you are OVER!
In Network Marketing Do Not Pay Attention the Crazy Person Waving Their Hands at You!
Have you ever watch a basketball game. When one of the players of a visiting team gets a free throw... what does the crowd do? They make a lot of noise and if you are seated right behind the basket you wave everything and anything you have in hopes you can distract the player from making that basket. Have you ever felt that way in your network marketing business? Everyone wants your attention!
Should You Brand Yourself to Promote Your MLM Business?
Should You Brand Yourself to Promote Your MLM Business? A most definite YES! Almost every leader I have come across in network marketing has found a way to brand themselves. Why is that? Branding puts the law of attraction into play.
