What is "2 Streets Over" and why does it make your business triple? Read on!
MLM Prospecting is an action that many folks struggle with, and they really should not have to. Prospects are EVERYWHERE if you are just aware of them. We have what I call "Prospecting Radar" and most of the time, the distributor's radar is turned off or ineffective.
There are more people than you can count on any given day that you walk past or drive by. There are according to the US government, about 150 homes in the average neighborhood. Each neighborhood has about 2.5 people in the house. And there are usually 5-7 neighborhoods between you and where you are employed.
That means there are about 2,200 people everday you drive past or at least where they live. and there are about 40-50 neighborhoods in the average town.
One of the most powerful MLM Prospecting secrets is what we call "2 Streets Over" Prospecting.
INFERNO Secret:
There is more business in your neighborhood than you could possibly write.
"2 Streets Over" is an MLM Prospecting secret that we used for years. Most people Never work their neighborhood, but that really is crazy. You have something in common with all of them:
You are their neighbor, and have a geographical commonality and closeness.
Why not utilize that to your advantage?
What you need to do, is think about becoming the "Local Neighborhood ABC Company Rep" and start looking towards that journey. You can identify yourself in many ways as the local neighborhood ABC Rep, and introduce yourself as such. And you will be shocked at the nice response that you usually will get. People seem to appreciate neighbors, and when you can show them something that would enhance their life, many folks respond in a positive fashion to this Network Marketing prospecting strategy.
How can you communicate this to your neighbors that you are in business?
1) Snail Mail.
Simply send them a piece in the mail introducing yourself as the neighborhood ABC Rep and you would love to meet them and give them a free gift. This gift could be a sample product, or a CD about a product, or a coupon for something free. You can call them to follow up as well if you choose to make the mail piece more effective.
2) Doorhangers.
This is a tried and true way of introducing yourself. Real Estate people use this a lot. An MLM company I am blessed to consult with, used door hangers on their "2 Streets Over" program. Their volume per consultant quradrupled for those who did this. The doorhanger does not have to be complicated. Just let the doorhanger introduce yourself, and tell them you would love to meet them sometime. We used "I am just hanging around wanting to meet you!" or "Is your future hanging on your bosse's decisions?"
3) Voice Mail.
You can find out your neighbors phone number by going to anywho.com and do a reverse look up with the address. Call them and simply introduce yourself as a neighbor and you have a free gift for them. And the best gift is a sample of your products or services. Leave a 30 second message and your phone number. Be friendly and warm.
4) Hold a neighborhood Bar b que or cook out.
Hold a social function and invite your neighbors. They will appreciate the gesture, and you can get to know them and get their phone numbers and set up appointments as well when you call them a few days later.
5) Go for a walk daily, and talk to who you see.
Do this everyday at different times. Many people are outside working on the lawn between 6:30 pm and 9 pm. Introduce yourself, and talk about your neighbor, and what they do, how many kids they have, and their life. Get to know them. Then introduce yourself as the neighborhood ABC rep and then after you feel timing is good, ask them if they know anyone who would benefit from your products. Do this all over your neighborhood. Not just your street, but every street in your neighborhood. Tell them that you are their neighbor and you live "2 Streets Over" or a few streets over. This is sizzling Network Marketing Prospecting in action.
INFERNO Secret:
You neighbors have a warm market that you need to tap into. Ask then for an introduction to a friend that has a challenge and show them your products or services has a solution for them. Your neighbors know a TON of folks.
MLM Prospecting "2 Streets Over" is a powerful way to get to know your neighbors, but also who they know. Be friendly, be warm, and always ask how their family is doing when you see them, and mail your neighbors every 90 days with a flyer or special with a personal note that will compel them to call you or ask about when they see you.
In your neighborhood is a gold mine. Are you digging it? That is one of the most powerful secrets in MLM and Network Marketing Prospecting.
blessings...doug
Network Marketing Success Center
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