New MLM companies’ distributor - What make customers buy from you rather than GNC?-Part 1

Mr Paul Zane Pilzer, author of The Wellness Revolution, predicts that the health and wellness industry will be a trillion dollar industry in the next few years. Since then there are so many new MLM companies and traditional supply chains are rushing in to occupy this market.

As a distributor for MLM Company, these are few key considerations that you must understand.

A healthy network marketing organization should consist of business builders and consumers. Eight out of ten prospects you approach will end up as a consumer for your products. As a distributor, you are paid for the products that sold to your network, they contributes to your stable income. If you have a consumable product, then what you want is repeat order month after month. Your monthly commission will large dependent on the repeat orders from these consumers initially.

So how do you ensure your prospects choose to purchase from you instead of traditional chain like GNC?

I think the key differentiation factor is to be different from them.

What can you do?

1) You should establish trust and credibility with your prospects. As a distributor, you must be knowledgeable about your products or know someone who has the knowledge. Your role is an advisor in helping your prospects to solve their health problems. You do not want to come across as someone to push products to make a sale. You may get the initial orders but they will not buy from you again. You have just lost a life time customers.  It is very time consuming and expensive to find new customers who make one time purchase only.

2) You want to position yourself as an expert by offering useful and relevant information. It is important not to offer information too early in an interaction without knowing the needs of customer.

3) It is important to establish that your customer is looking for a solution to their problem. There are people who have learned to live with their problem and they have stopped looking for solution. People have their own change list with their priorities on it. I have seen so many distributors trying to push their products to customers who do not think they need them.

4) Remember you are not a medical professional, and you are not supposed to make any medical claim. This is not allowed by most government agencies as all wellness products are listed as alternative treatment. Another reason for you not to make any claim because individual has different body response with the products. If you claim that your products will help to lower their blood pressure but it did not happen. You will instantly lose your credibility and trust easily when this happen. And most of the people are very sceptical and consider these as ‘hype’.

These advices seem to be common sense but it is not commonly applied. The next time when a distributor approach you, just be aware how many mistakes that they made that turned you off.

I think it is time to raise the professional standard of network marketing profession. Let apply what you have just learned, I am sure you will be on your way of building a healthy network. I will share with you more advance strategies in the next coming issue.