Stephen Ducharme, The Man Who Got Beaten at His Own Game

What's certain about the name Stephen Ducharme is that it's something many people claim to have stolen their money by making false promises. These people continue until now to warn others from trusting the name Ducharme.What Made Stephen Ducharme FamousStephen Ducharme entered the advertising industry with a very loud bang. His e-book, entitled ìHow to Get One Million Visitors on Your Web Site without Paying a Dime in Advertisementî, as well as his marketing and promotion emails boasted to prospective clients that heís able to receive as much as twenty thousand visitors or hits per day without having to pay even one dime for advertising!A tough claim to make, isn't it? The promised solution however can be purchased for the price of 95.41 in euros. If you find yourself convinced with the initial offering, you have to pay an additional fee for the complete set of instructions on how to be as successful as Stephen Ducharme.The Hitch: Its ebook, once purchased, will allow you to enjoy similar success. The primary method that Mr. Stephen Ducharme is advising his clients and followers to take in order to achieve successful and cost-free advertising is having higher search engine ranking results. In other words, heís advising people to use search engine optimization (SEO) techniques to increase traffic to your site.What Made Stephen Ducharme NotoriousAlong with the promise of cost-free success, Stephen Ducharme also promised that clients who run into any trouble regarding his scheme can contact his company for further instruction or support. People who are also consequently dissatisfied with Stephen Ducharmeís work can rest assured that their payment will be returned 100% as long as they ask for a refund in less than 30 days.The Hitch: Although some people did enjoy success from the tutelage of Stephen Ducharme, there is apparently more who only tasted failure when they followed the techniques explained by the ebook. When these people requested for refunds, they received neither payment nor even a response from the company of Stephen Ducharme.How the Public Beat Him at His Own GameMore and more people were increasingly dissatisfied with the absence of response or action from the office of Stephen Ducharme. Together, these people voiced out their protests and complaints against the work of Stephen Ducharme.After a while, Stephen Ducharme did emerge to attempt explaining what happened to his clients but the public was hearing none of it. All his former clients wanted were a refund for their hard-earned money, but unfortunately for them, Stephen Ducharme didnít seem willing to give their money back. As quickly as he reappeared, Stephen Ducharme disappeared once more, and for good this time perhaps.The Moral Lesson to Be LearnedStephen Ducharme's ebook wasn't a complete failure. There seemed to be a number of individuals who are willing to testify in favor of Stephen Ducharme's teaching. If this is true, Stephen Ducharme should have determined what factors could have made all the difference.With the incipient but noticeable rumblings of a financial and business disaster, Stephen Ducharme should have taken action immediately and he could have then salvaged his empire.In the end, only one man can answer the questions surrounding this controversial e-book, but unfortunately that man is Stephen Ducharme and heís still not talking.