Explainer Videos – The Next Big Marketing Tool

Marketing has become a cat fight between companies, with each one trying to grab the attention of the customers. Many companies have the same target market and attracting them to their site, is a tall order. Not many companies are able to achieve that. The result? They're not able to remain in the market for too long. Many companies have come and gone, and people don't even remember them anymore.

Explainer videos can help make a powerful impact on the customers and can be the decision influencer for a customer. How long a customer stays on a website is dependent upon its attractiveness and the way it catches his/her eye, explainer videos play a great role in making the website seem attractive. Web video animations that deliver your message consistently and accurately to your customers are among the best ways to attract customers online.

Explainer videos help

• Grab the attention of the right people.

• Clearly communicate the brand's message.

• Generate likability.

• Generate word of mouth through increased viewer-ship.

• Create a following.

• Create viral marketing for the brand.

• Build brand recognition.

• Introduce your products conveniently.

Innovative Ideas need to be explained. Web video animations are the most effective tools to make a lasting impression on customers and let them know what the brand is all about. This digital marketing strategy where explainer videos are used to let the customers know all about the brand, in just under a minute or two, has grown in popularity over the past decade.

Now, web video animations are used, not just on web sites but also in presentations, conferences, and even meetings. The most distinctive feature of an explainer video is its ability to bring the brand to life in front of the customers and give them a chance to meet the brand in the virtual world. These web videos generate interest of customers by using animations, graphics, pictures and movable letters.

Explainer videos offer many advantages as people today, do not have time to filter through a lot of text. Attention span of people is very short due to the presence of millions of websites. If your web site can't grab their attention within the first 5 seconds then you're a goner. Web video animations are a great way to market your brand and deliver the message you wish the customers to receive.