Importance of Mobile Apps

In 2014 e-marketer stated in one of the article that the number of smart phone users worldwide will surpass 2 billion in 2016, after nearly getting there in 2015. By end of this year, there will be over 1.91 billion smart phone users across the globe, a figure that will increase another 12.6% to near 2.16 billion by 2016.

If above numbers are taken into account then as a business owner one should have an online presence, these days everyone has a website what really is the required is a mobile app. In recent times when everyone owns a smart phone, it is getting more important for businesses to develop an app to capture their customers who are on the move and who makes decisions on the go.

The nature of the mobile app depends on the nature of the business, it can be a shopping app like ebay or it could be a gaming app like the famous Angry Birds, or it can be an information providing app like Just Dial, Burrp etc.

Whatever the nature of the mobile app is, it surely helps the business in the following ways:

1. Sales: If you are an ecommerce business a mobile app can provide a very personalized experience interface and offer discounts and recommendations to the app users based on the browsing and purchase history.
2. Promotion: If your business is like a food chain or retail store you can offer discount via app or talk about promotional offer. For example a KFC store located in a specific mall running a discount on specific item can share discount or voucher via and that can be avail once a person visits that stores.
3. Information: Restaurant review apps like Zomato or Just Dial which is search engine providing comprehensive updated information on all B2B and B2C Products and Services. These apps act as a PR tool for service and products.
4. Gaming app: You can create a gaming app to engage customers get their information like email, more engaging and famous your game is chances are you can make money on it by using in app advertising techniques.

With the ever thriving mobile sector it is advisable for every business to build a mobile app to reach out to their potential customers and provide them personalized experience.

So to keep your business alive it is highly recommended for any business to adapt to the ever changing technological trends and as of now mobile is the way to go.

The future of your business depends on your ability to get your business implanted on the phones of customers all around the world. You need to go mobile and be prepared to grow.