Rap Beats And Getting Heard In The Digital Age

Nov 21
20:05

2010

Kyle Artzt

Kyle Artzt

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I wrote this to help rappers come up in today's industry. You might be suprised at just how amazing this industry is right now for independents. It's the best time in music history to come up!

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Many people are under the false impression that the music industry is somehow crashing because of the internet,Rap Beats And Getting Heard In The Digital Age Articles even though now you can buy rap beats online, promote online for free and distribute yourself for lower costs than at any other point in music history .Exactly how is it failing again? Anyway, this article was written to clear the air for hip hop artists, rappers and all musicians alike. There should be no thoughts going around that somehow illegal downloading and cyber pirating has ruined the game because quite simply, it hasn't done much damage at all. In fact it's my belief that the internet has made everything change for the better.
The media is responsible for most of the negative talk about declining record sales for major artists and some seriously bad numbers coming in for the most famous artists worldwide. It may sound like I'm speaking in terms of conspiracy but it's true that the media as a whole doesn't want you knowing the truth, at least I believe that. The major music industry is seeing less sales and for that reason the industry must all be crashing, right? Wrong. The major labels are simply losing out on more sales as independent record labels are starting to really see an increase in their overall success.
Did you know that in 2009, Billboard magazine (the authority of music business magazines) suggested that 50% of album and single sales made that year were by independent labels and artists? Those kind of numbers have some experts scratching their head but I can tell you exactly why it's happening that way, which we'll get to in the next paragraph in more detail. Basically though it's because promotion has become free for the most part and independents are at an advantage now. People are starting to buy way more music from independent artists and that's also helping the spread. But in all honesty the increased success of the independent industry is simply because of the independents themselves.
The internet has been labeled the criminal that is responsible for all the crazy mayhem going on in today's industry, but it's actually a great saint that has helped us enormously! Even with the introduction of cyber pirating, are you aware that 80% of music lovers still buy music? That means that a tiny 20% of sales are seen as a loss due to illegal downloading, which is a lot, sure, but it's not nearly as bad as everybody seems to be trying to make it out to be. Since the major labels are indeed selling less records, does that necessarily mean the industry's crashing? Quite frankly I like independent music better anyway.
The internet has done a whole lot of good for us as musicians and rappers. You can use websites such as YouTube, MySpace and Twitter to get some serious free promotion, so you can make a name for yourself without the need for spending a lot of money and having a big old budget. So not only is promotion free and easily accessible for all people now, but distribution is even available. You can get your music on all the major mp3 retailers such as iTunes, Rhapsody and many more sites such as those for a cost that is so affordable, nearly anybody can pay it. We're talking about paying as much for distribution as you would for a fancy lunch. Now that you can buy beats online, too, we're in a seriously good position as independents. You can even buy rap beats online and that's big news for rappers.