The Power of Ezines: 7 Compelling Reasons to Start Publishing Today

1) Building Trust with Your Audience

When people land on your website, they don't know who you are. They might even harbor suspicions about your intentions, fearing that you're just after their credit card information. This fear, often fueled by media narratives, is something you need to overcome to convert visitors into paying customers. Publishing an ezine can help establish your credibility and foster trust over time.

2) Encouraging Repeat Visits

Research indicates that a customer needs to encounter your advertising message six or seven times before they make a purchase. But how do you ensure that casual browsers return to your site? When someone subscribes to your ezine, each issue serves as a reminder, prompting them to revisit your site and potentially converting them into paying customers.

3) Establishing Your Expertise and Building Brand Loyalty

Does having a web-based business automatically make you an expert in your field? Not necessarily. However, by publishing a newsletter and writing your own articles, you can demonstrate your knowledge and expertise. This, coupled with the familiarity that comes from regular reading of your newsletter, can strengthen brand loyalty and turn subscribers into future customers.

4) Keeping Customers Informed About New Products and Services

Businesses often update their product and service offerings. Prices may change, and new sections may be added to websites. Your ezine allows you to share this crucial information with current and potential customers, keeping them informed and possibly enticing them back for a new purchase. It's always disappointing when a client chooses a competitor because they weren't aware you offered the same product or service.

5) Building Relationships

Building relationships takes time, and ezine publishing is one way to do it. It's not uncommon for subscribers to feel a sense of familiarity and connection after receiving your ezine for a while. Relationship marketing is crucial on the web, and publishing your own newsletter can help foster these relationships. After all, people are more likely to spend money with someone they like than with a stranger.

6) Building an Opt-In Email Marketing List

Spam is bad; opt-in is good. You can't just buy a list of names and start sending out your marketing message without risking backlash. However, if people have opted into your ezine, they've given you permission to email them. They're an attentive audience who has expressed interest in hearing from you regularly. As long as you provide valuable information, you can subtly promote your company without causing annoyance.

7) Keeping Your Website Top of Mind

Have you ever visited a website, liked it, but then forgotten about it? Even if you bookmarked the site, you might not revisit it for a long time. Receiving an ezine from a favorite site can serve as a reminder to revisit. This technique of reminding someone about your site is crucial for maintaining a steady flow of returning traffic.

Ezine publishing is one of the most effective and cost-efficient marketing tools available today. If you haven't yet explored this avenue, it's never too late to start. Publishing your own newsletter can be one of the most rewarding tasks you undertake, both financially and personally. The satisfaction derived from helping others is a reward in itself.