A Mini-Course in Ezine Publishing

Once you get your ezine designed and formatted, you can start
promoting. It is a good idea to start promoting before the
actual publication date. This way you will have some subscribers
to send your first issue to.

Some of the ways to promote your ezine are:

ad swaps sig line discussion lists message boards ezine
directories article writing

There are many more ways that you will learn as you spend more
time publishing your ezine.

#Ad Swaps

This is a method in which you run another publisher's ad in your
ezine and they, in turn, run your ad in their ezine. This is a
most effective method because you can get your ad placed in many
quality ezines at no cost. To find other publishers who are
interested in swapping you can join these lists:

mailto:Group_Advertising-subscribe@yahoogroups.com
mailto:Ezine-Ad-Swaps-subscribe@topica.com
mailto:AdSwapsforYou-subscribe@egroups.com

Or visit these sites:

http://www.freezineweb.com/ad-swaps1.html
http://www.bizpromo.com/ezinetrades.htm http://www.adswap.net/

#Sig Line

Always include your ezine with subscribe address in your
signature. This enables people to subscribe directly from your
email. This is how you promote through discussion lists and
message boards also.

#Ezine Directories

A good directory can bring you subscribers. Submit to as many as
you can. These directories can also bring you advertisers to buy
ad space in your ezine.

http://www.worldmegastore.com/newsletters.php
http://www.fun-lists.com/ http://www.ezinelocater.com
http://www.atozines.com http://www.bluechiptraffic.com/ezines/

#Article Writing

This is one of the best ways to build your subscriber base.
Writing and submitting good articles builds trust. You establish
yourself as an expert and people are interested in other
information and knowledge you have. If your articles are
effective, people will subscribe right from your resource box.
This is the write-up that you add to the end of each of your
articles explaining who you are and what your business is.
Always include your subscribe address and your email address so
people can easily contact you.

I have just touched briefly on each of these methods to give you
an idea of some of the many ways you can promote your ezine. One
of the things you want to remember when publishing an ezine:
ALWAYS provide quality content and limit the number of ads in
your ezine. Your subscribers are very important to your
business, so never take them for granted. Give them what they
are looking for or they can find it in one of the other hundreds
of ezines available on the net.

If you have any questions concerning the information in this
article, feel free to email me anytime.