How To Properly Use Ezine Advertising - Part One

Just for the sake of avoiding an argument, let's just say that ezine
advertising is the best form of advertising on the Internet.

Now, let's move on to learning how to more properly make use of the
advertising available in ezines.

Essentially, and this holds true for all Internet marketing, you have two
options to choose from.

OPTION #1 -- Playing The Numbers

The Internet in general is a numbers game. So long as what you are
advertising is worth anything at all, there are going to be people
interested in it. One option you have is simply to get an effective ad
out to as many people as possible.

This option, while it's less time consuming, is also less targeted and
requires more subscriber views per response than using targeted ezine
advertising.

The best approach for this method is to take advantage of many of the
bulk ad buying programs being offered.

Subscriber/Ad Programs are low cost methods of getting your ad
exposed to dozens of ezines and hundreds of thousands of
subscribers. Some of the best of these include:

2 Bucks An Ad
http://hop.clickbank.net/hop.cgi?phage/paaads

2 Dollar Ads
http://hop.clickbank.net/?phage/dollarday

$10 for 20 Ads
http://hop.clickbank.net/?phage/CashGalore

Other programs exist that do not require you to subscribe to the
ezines your ad will be placed in, but still cover multiple ezines and
many thousands of subscribers. Examples include:

Ad Mistress $30 Column Ad available from any ezine participating in
the program. See http://www.webventurist.com for instance.

Ad Mark Ad Sheet also available in multiple ezines and claims to be
sent to over 2.5 million readers. Try this one:
http://www.shopmystate.com/logon/12-09-01/index-2.html

The point of these programs being that your ad is immediately
presented to many thousands of subscribers at once.

The drawback to these programs is that you have little control over
which ezines your ads will be seen in, nor the timing of when your ad
runs. This could lead to your ad being featured in ezines of an entirely
different subject matter, and also makes ads that pertain to timed
events or schedules difficult to deal with.

Again, the whole point to this approach is simply pushing for the
largest numbers possible in hopes of achieving results.

OPTION #2 -- Targeting Your Advertising

While this approach takes more work, the idea is that since the
advertising is targeted it will achieve more response per subscriber
view and therefore be more cost effective.

The work involved in this approach lies in selecting the best ezines to
run your ad in. This involves searching out appropriate ezines,
researching ad rates and subscriber bases for those ezines, and talking
with the editors or advertising agents for the ezines in question.

Selecting ezines for advertising will be the focus of the next article in
this series due out next week at this time. Then we will cover the
subject in more detail and relate how best to get the job done.