Turn your FREE eZine into a money-maker, tip 3

Your eZine is your child. You conceived the idea. You
nurtured the concept. You developed the content and
layout. You invested your time and energy into its growth.
Now it's payback time. Literally.

Although raising a child and developing an eZine are both
rewarding experiences, your eZine gets to the point where
it should be making you money. If you are still struggling
to make a buck online with your publication, make sure you
absorb and use each money-making tip in this series of
articles.

Affiliate programs and products

You probably began your eZine to promote your own
affiliate programs and products, so this isn't exactly a
new idea. But how are you promoting your programs and
products?

Here is a quick, 7 point list of ideas that you can use in
your eZine to increase your affiliate sign ups and product
sales.

1. Classified ads - This one is an obvious idea, but is
not as simple as it seems. Writing an effective, lead
generating, classified ad is an art and takes practice.
Notice I said lead generating.

The sole purpose of a classified ad is to generate leads.
It's highly unlikely that you're going to make a sale
with 5 lines of text. Instead, use your 5 lines to
motivate your prospects into visiting your site, where
you can present an entire sales presentation and make
your sale.

An excellent resource for learning to write effective
classified ads is Tom Hua's, Classified Ad Secrets 2002.
http://www.bpcpublishing.com/classifiedsecrets.htm

2. Sponsor ads - These ads are larger than classified
ads, strategically placed at the top, middle or bottom
of your ezine and generally 'framed' with interesting
characters. You can make these sponsorship ads any size
you want, but a comfortable size is about 12 lines

Because you make these ads larger than normal and place
them in strategic places, top, middle and bottom of your
eZine, they attract more attention.

3. Articles - Write your own articles. If you use
articles in your eZine, why not write your own? You
don't have to write every article in every issue of your
publication, but make an effort to write at least one a
month.

Your articles show your subscribers that you are an
'expert' in your field and gives you added credibility.
But this is only the spin off benefit.

Write your article about your products and affiliate
programs. One word of warning here, don't write an ad,
it most likely won't get published. Give the readers
thick and juicy information to chew on and subtly place
your product or affiliate link into the article where it
is appropriate.

But don't stop there. You've put a lot of time and
effort into writing a quality article. Now let other
eZine publishers use your work. Get your article listed
at article submission sites. Here's a short list of
quality sites to submit to.

http://www.netterweb.com
http://www.ezinearticles.com
http://www.makingprofit.com
http://www.ideamarketers.com

By allowing other eZine publishers to use your work,
you gain unlimited exposure for your products and
affiliate programs.

Make sure you include a tag line at the end of your
article. This is your mini ad. Write it as if you were
writing a classified ad.

4. Product Reviews - Set up a section in your eZine to
review products and services that you represent. Make
your review honest and unbiased (as unbiased as possible).

Include information such as why you like the product,
what makes it superior to other products in the same
category, the cost and how you are using it. You may even
want to include a rating code using stars or a 1- 10 scale.

5. Recommended sites to visit - Here you can give a list of
sites that you use on a regular basis. These can be your
affiliate sites that you are generating an income from.
You don't even have to use much commentary here, you can
simply list the name of the site, the purpose and the URL.

6. Signature file - This one is a must. Make sure you
include a signature file with all of your ezines. You can
use the same one that you include with your email, or a
totally new one. Here is the signature file that I use with
everything I send out.

Terry Telford
Senior Partner
bpc Publishing
http://www.bpcpublishing.com
-------------------------------------------------
Grab 1000's of FREE hits for your site every day
http://www.roibot.com/w.cgi?R57540_003
-------------------------------------------------
FREE interactive manual reveals How to make
money sensibly on the internet.
http://www.roibot.com/w.cgi?R57540_004
-------------------------------------------------
Grow your downline at lightning speed
http://www.roibot.com/w.cgi?R57540_005
-------------------------------------------------

7. Editorial comment - This one is quite possibly your
biggest asset. Your readers trust you and value your
opinion. If they didn't they would have unsubscribed.
Recommend the products and programs that you use. Don't be
shy, let them know what is working and how you maximize the
results. And make sure you tell them where to go :) I'm
talking about the URL ;)

Publishing an eZine is a challenging and rewarding
experience. It can also be a profitable one. The tips in
these articles are designed to help you generate an income
with your FREE eZine, but don't stop here. Use your
imagination and go wild. Your income is only limited by your
creativity. I heard an expression the other day that sums it
all up. Whatever you believe, you can achieve.

Good luck and God bless.