Don't fall into the trap of promoting your Internet business exclusively online, you'll be missing many valuable opportunities to attract customers in the real world. Take advantage of these low cost and free promotional strategies to boost your exposure.
It is often quite easy for the Web business owner to overlook the importance of offline promotion. In reality, all your potential customers live offline. They work in the community, shop at the neighborhood supermarkets, attend various places of worship, read newspapers, watch television, visit the doctor and are members of various organizations.
Each of these facts is an opportunity to promote your Web site in the real world, and by routinely combining offline methods with your online promotions, you will effectively extend your reach in the virtual marketplace.
Here are 11 simple ways you can do that:
This is by no means an exhaustive list of offline promotion choices. The opportunities are only limited by your imagination.
Many of the above strategies require little or no money, and can be executed as you go about your daily routine. The exposure you gain could be worth the time and effort many times over.
If you want to expose your business to the widest possible audience, you must vigorously and consistently promote it online as well as offline. Effective promotion is to your business, what the wind is to a sailboat. You wouldn't make much progress without it.
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