Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle

The following traffic generating ideas do not require costly
set-up fees or minimum orders. Two of them can be printed in full
color with no extra charge. They all can be given away at trade
shows, as free gifts with orders, to new newsletter subscribers,
etc. Try one or all three and watch your web traffic increase
next time your vehicle is caught in traffic.

1.) Vinyl Lettering - Peel and stick individual vinyl letters on
your bumper or rear window to spell your out URL. You can
usually find vinyl lettering at your local hardware store or craft
shop. The hardware store usually only has black on white or white
on black. Online craft supply stores such as Dick Blick Art
Materials, joann.com, or MisterArt.com offer several colors of
vinyl letters.

Why advertise for your car dealer? Carefully peel off the car
dealers vinyl sticker on the rear of your car and replace or
cover it with your own URL. One disadvantage of using vinyl, it
is usually only available in all upper case.

2.) License Plate Frames - A lot of car dealers put their own
license plate frames on new and used cars so you can advertise
for them while driving around. Why not replace it with your own
license plate frame and advertise your website? If you have the
right size vinyl letters, you can stick them over the existing
frame. Sometimes you can simply turn the frame over and stick the
vinyl letters on the blank back. For less than fifteen bucks you
can design your own custom full color metal license plate frame
at CafePress.com. Here are a few sample license plate frames:

http://www.cafepress.com/wildsavers.11678376
http://www.cafepress.com/gothops.10245810
http://www.cafepress.com/mrgoodbeer2.2433604

3.) Bumper Stickers - Got a rusty bumper? Why not cover it up
with your URL? Think of a catchy slogan that relates to your
website and make sure to include your URL on the bumper sticker.
You can find many do-it-yourself bumper sticker kits available
from just about any store that sells office supplies. I have not
tried any of them so I can not comment on how well they last. I
have made custom bumper stickers at CafePress.com that seem to
last. Here is one example:

http://www.cafepress.com/cwfb.13008954

Sticker and Frame Design Tips:

Only use top level domain URLs
The shorter the URL the better because it will be much easier
for the other driver to remember since most people don't write
down what they see while driving.

Eliminate "http://" and sometimes "www"
Typing "http://" is not required in most browsers and is just a
waste of space. In most cases, adding the "www" before the domain
name is not necessary (ie. www.mrgoodbeer.com is the same as
mrgoodbeer.com). Make sure to test your domain name without the
"www" before using it in any advertising.

Capitalize when appropriate
Use both upper and lower case letters in your URL to help the
reader identify and remember your site (ie. MrGoodbeer.com is
more appealing and memorable than mrgoodbeer.com). Note, most
individual vinyl letters are only available in upper case so this
is not possible with them.

Use color
Bright colors attract the driver's attention.Try red on yellow or
yellow on red.

Read the guidelines carefully
If using CafePress.com, make sure to read their "Image Workshop"
at http://www.cafepress.com/cp/info/help/images.aspx to take full
advantage of available space on the merchandise.

------------------------------------------------------------------
You may reprint this article (can be found at
http://www.mrgoodbeer.com/bumpertobumper.shtml )in any form but
all links to MrGoodbeer.com in the credits, title, body, and this
footer must not be altered.