13 linkbaiting tips that may sell

Webmasters are always in the lookout for newer link building opportunities. And thus when Social Bookmarking came into existence, they wasted no time to understand and utilize its possibilities for search engine optimization and marketing.

They started creating different groups and bookmarking different pages. Among all these techniques, linkbaiting became the most popular option to get a great number of incoming links very fast (may be within an hour of publishing the content).

Here we would like to define the term ‘linkbaiting’. To put it simply, linkbaiting is a piece of content (normally long), or a video or a tool that people would love to visit again or store for repetitive use in future. The main logic behind writing a linkbait is to make it talkable so that people love to link to it or bookmark it for future reference.

By some chance, if you can make it to the front page of a social bookmarking site like Digg, you will get thousands of visitors and links to the target page. And to add, this really helps to improve search engine rank.

So, here are some tips on writing successful link bait:

• Write or craft the linkbait for the readers – this is the primary requirement for good link bait.
• To write a successful, you must research well to find out what people likes in your niche. Selecting the right topic is second most important aspect of writing a link worthy linkbait. If you present a contradictory view, it is bound to click if you can properly establish your point.
• Do not be too commercial while selecting the subject or topic of the linkbait. People may not like to link to a commercial piece.
• Make the content attractive using related and interesting images and videos. Do not hesitate to use graphs to establish the point.
• Do not submit the home page of your site to social bookmarking sites. Some sites will not allow the link again on the ground of duplicate URL. Deep linking is always in such situations.
• Make the URL and title of the linkbait keyword rich. Normally, the title will become the anchor text of the incoming link from social bookmarking sites. Thus to get the maximum value, you must optimize the title.
• Link to different blogs (relevant) from the content page and trackback those posts. The blogger will be happy to get a free link and may write about your content. Otherwise, the trackback URLs will be available for visitors under the post.
• Do not write top 10 or top 100, this tactics has already become cliché and they are no more worthy enough for a title of link bait.
• If possible, use a comment field under the article. This will help to communicate with the visitors and can help in creating buzz. Apart from it, the comments will increase content on the page.
• Ask the bloggers in your niche to present their views on the linkbait in their blog. You can also offer some gifts or a competition.
• Do not put too much and unnecessary links to your internal pages. If the linkbait gets popular and gains PR, you can put links at any point of time.
• Comment on other blogs to tell about the story.
• Take every possible step to promote it. Always remember that you have almost no time to think about promotional plans once the article is published.

If you have a linkbaiting idea but do not have enough resources or do not know how to promote it, contact a SEO company to evaluate the situation and guide you throughout the process.