Can I Make My Own Business Website?

So you have a business that desperately needs advertising, and your plot to aid cash flow would be to input some of your work time and hard effort in creating your own Website and online advertising activity. You are new to web development but have heard numerous statments that making a Website and improving your sales volumes is a piece of cake, so you organise and prepare yourself for what you think cannot take more than a handfull of hours of playing about with colour layouts and duplicating some content. Your happy as Larry, imagining the layout in your head, looking at other amazingly designed websites, picturing your pictures there instead, but that is as far as it goes. As soon as you see your first HTML code your room turns dull and you start scratching your head profusely.

During my time working in internet design and SEO (Search Engine Optimisation) industry for numerous years, i cannot stress enough how bad this style of plan is. The idea that i could enter an operation theatre and do complex brain surgery on a person in hospital, after only a couple hours of studying sources on the web, is in the similar league of stupidness in fact. People and company owners need to start appreciating that quality web development and SEO, Search Engine Optimization, is a fine art in itself, and gambling with the success of there online stratergy and popularity by cutting back on a few hundred quid and producing it themselves is a total false economy.

Your online popularity and reputation has many benifits for your sprouting business. You want to stand out from the groups, let people know that your merchandise are the very best, and produce an atmosphere of achievment around your URL. This center will be your setting to network yourself to others, offer your services, and ultimately sell yourself to mulitiple prospects, therfore undervaluing the importance of this part of your business can be unhealthy for your goals. Or even worse it couldhave you deluded in thinking that you are doing fine, whilst your competitors sail away taking your potential sales with them, all because they arranged an adequate Website and SEO campaign to acommodate there activities.

Ofcourse, we witness all over the world wide web that you can adjust templates, or subscribe to DIY options, which definatly will get you online, but Web Design, and SEO is much more than simply getting uploaded to the web. Your Website needs to be attractive! The more sexy the better. The less of an eye sore that the Website presentation is the longer people will want to kick back and stay. Your Website needs to be developed in a way that is easy to understand and find your way around. What's worse than finding yourself lost in a site that's full of nonsense and irrelevant content?

Which bring me on appropriatley to the SEO, (Search Engine Optimization). Search Engines are endlessly updating the algorithms they use in order to crawl and index the websites on the Internet. Possessing an understanding of what these search engines are seeking for in your web designs whilst the are scavenging is important as it lets you to adjust your designs to make them stand out to the search engine. As they say "it's not always the one with the best idea that is heard, it's those who shout loudest!". By producing your site with the appropriate Code, Keywords, and Layout that in effect woo's Google and other search engines alike, works great for your search engine rankings, but beware Search Engines are trying hard to catch out black hat hacks, which most DIY SEO optimizers would have a hand in. It's very easy for Google, Yahoo, Bing, etc to blacklist your site from there indexes, and they would not have the tiniest bit of  empathy for the years of headache you put up with to get your project site to that level.

I'm not trying to demotivate you in any way at all. I have came across many times, clients coming to us with Website that is as apealing as a dog's dinner, then ask for help in making it worthy of showing to people. On asking how much of their time and hard work they used on sticking it together, it makes tears run down my face! If you have respect for your online integrity and wish to attain your goals more easily without stressfull days and grey hairs, delegate the job to a reputable Web Development and Search Engine Optimisationorganisation to deal with it for you.