If you are serious about promoting your site, you must consider writing and publishing your own articles online. Here is an overview of some of the benefits of submitting articles.
Writing and publishing articles online is a very powerful and yet free strategy to drive targeted traffic to your web site.
This works on many levels and can have some hidden benefits.
Essentially, your article should be full of quality content that your target audience is searching for. When complete, it can be placed on many online directories dedicated to publishing online literature.
As I mentioned, it is free to submit your articles to these sites: This is a win-win situation for all concerned:
*The article directory gets free content from you. Content boosts their popularity in the search engines.
*Web site owners can use your article as free content for their sites, provided they leave the article intact, including your biog box at the bottom.This biog box is the key to increased traffic as you will have included a link to your web site within it.
*You get increased link popularity as your article spreads through the Internet, plus,your link takes the reader to your site where you can capture their name and email address via a squeeze page or opt-in box and market to them in the future.
There are many of these article sites online so you'll have no trouble finding them.
Some of the more established ones include:
*GoArticles.com*EzineArticles.com *ArticleCity.com
To make this really work, you will need to submit articles quite regularly to more than one directory.By regularly, I mean two articles a week as minimum.
It may seem like a lot at first but you soon get into the flow, then there's no stopping you!
A hidden benefit to articles is that they provide long term traffic. When your article is placed on another web site it usually stays there.This will give your site and your personal brand longevity. Now, that's a better deal than offline publishing as physical literature is often deleted.
Another advantage to publishing articles is that your credibility expands exponentially the more you write.You will be perceived as an authority, an expert in your field.
This credibility often leads to other people commissioning you to write for them, plus, it could lead to interviews in other media such as television, radio, podcasts, speaking engagements, etc.
All of this will help you build your personal brand, building more credibility and trust, ultimately bring you more sales.
So, if you are not yet writing and submitting articles online, my only question to you is, why not?
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