In the digital age, one of the most cost-effective ways to promote your business is through online public relations. The internet offers a plethora of opportunities for free or low-cost PR, and leveraging these resources can significantly impact your business. This article will provide insights into how you can harness the power of online PR, with practical tips and real-life examples.
Online PR can make a significant difference to your business. For instance, Lenny Laskowski, who runs ljlseminars.com, shares that his website has enabled his articles to be published in numerous national magazines and newspapers. His free articles are downloaded by over 50,000 people each year from over 60 countries.
Similarly, Richard Thieme's website, thiemeworks.com, has received numerous awards and his weekly column is frequently requested for republishing in different countries, generating additional income through reprint fees.
Consistency is key when it comes to your PR message. Your online and offline corporate image should align. Effective PR activities can drive traffic to your website, and articles on your website can generate business. Therefore, it's crucial to maintain the look and feel of your website in line with your printed materials.
If you have published articles, consider featuring each one on a separate page of your website. This strategy has several benefits:
For instance, an article about effective online research techniques written by the author of this article was cited as a resource for a course at the University of Uppsala, significantly increasing website traffic from Sweden.
The internet is teeming with newspapers, newsletters, and e-zines that are constantly in need of fresh content. A great resource for finding appropriate places to send press releases is Mediafinder.
When sending an e-mail press release, remember to:
Press releases on your website can include hyperlinks to related stories, sound and video clips to enhance your presentation, and buttons to access your release in different languages. You can also track where your press releases are published and how many people read them. Websites like PRWeb and Webwire allow you to submit free press releases under a number of different searchable categories.
Online radio shows are another avenue for online PR. These shows are often broadcast in "Real Audio" or a similar program and are constantly looking for content and guests.
With a bit of time and research, you can take advantage of the numerous free opportunities for online PR. Whether or not you have a website, online PR is a resource that can significantly enhance your visibility and credibility. So, venture into the digital world and leverage online PR for business growth!
Copyright, Philippa Gamse, 2000
Consider the Competition
It's very important for every company, small or large, to consider what information to make public on the website.
Site Search is Serious Business
Learn why having an internal search engine can be critical to the success of your website.
Numbers and Testing Trump Politics
Consultant Philippa Gamse explains why objective testing and reporting can help staff make objective decisions for their website.
