Promo Items for Potential Clients
Do you detect that when at a big occasion, some organization gives out a discount gadget or two to everyone that walks on by or doing other things?
It's a strategy to obtain some possible purchasers working with that process. It's cheap,
light, and some of them are valuable to use such as a pen, hat, or an umbrella. They are passed out to every person because it's a way to get more industry for offline promotion. Unfortunately, it's not everyone's cup of tea since it does cost money to pass out these items and can take a while to have some clients.
Besides going to tradeshows to pass these out, how about joining or create a party for the people whom you may or may not know? You could maybe recruit other people to help you by giving them some of the free promotional pieces to pass out to the people they know. It's a way to spread the word of what you and your company can do for them.
There are always some type of events going on in major cities such as in Seattle, San Diego, Los Angeles, and New York. One of the good ones is in the early month of July in Seattle. They have the festival going on in Chinatown which they call it the "International District (ID)" since there are many different ethnic groups in the area. Many corporations have their own booth out on the streets where traffic is normally at except for the two days on a Saturday and Sunday. Many people go to events like this all the time and can help create the buzzwords by using the promotional goods.
Some good ideas on what promotional gadgets to employ is a pen, umbrella, hats, cups, notepads and balloons. Kids love balloons despite that there's a company or an individual firm name on it. People need a pen to write with at unexpected moments of jotting down some ideas or what to remember. We tend to not remember stuff very easily. If you combine a notepad with a pen, someone would appreciate it since not everyone carries one all the time. A cup comes in handy for people that drinks coffee or some other beverage.
If you want yours to be unique on some of the promotional merchandise, have them stand out against the other competitor such as using quotes or cartoons to make use of along with the company name on it. You may brighten someone's day every time they look at it.