Relationship Building - Managing Email Lists and Relationships

When it comes to making the most of your contacts, there are a lot of different techniques that internet marketers use. For example, if you are a marketer in a very specialized industry, such as information technology, you might practice relationship building by informing your contacts about different kinds of systems being introduced in the field today. Other marketers, however, might build relationships by promoting exceptional sales or by promoting their own products. The ways in which you go about getting your message out there are up to you, but it all begins with list building.

The truth of the matter is that list building is at the core of all relationship building techniques. When we talk about building lists, we are referring to the ways in which you collect information. For most internet marketers, the most important information is the email address. Unless you plan on sending out tangible objects to your clients and prospects, you really can't do much with a mailing address. As a matter of fact, when you have access to online marketing email addresses, you can save money and you also can save time by using autoresponder programs that send out hundreds and even thousands of messages to the prospects and potential clients whom you want to impress.

Keep Up the Positive Relationship:

The best way to start relationship building is to keep some simple but important tactics in mind. For example, it is essential to:

• Create a squeeze page that is attractive, informational, and easy to use, this way your prospects can subscribe to your marketing service.
• Understand that it is your job to keep up the positive relationship, so you really need to be sure that you sending emails that impress and interest your prospects. No one likes to get junk mail, so don't be guilty of this common mistake.
• Don't be too forceful. You are going to have prospects who want to unsubscribe. Let them unsubscribe. You don't want to get a reputation for being too forceful.

To really understand what online relationship building is about, you might want to think about traditional sales techniques. Instead of thinking of your job as selling as many products as possible, think about how you are planting the seeds for future sales. This is what we talk about when we talk about building lists and relationships that really are built to last. As a matter of fact, this is indeed a major tenant of online internet marketing.