Telemarketers: Don't Like Them? Here's An Idea For Ya!

Telemarketers: Don't like them? Here's an idea for ya!

By: Martin Lemieux (Smartads-Owner)

Telemarketers... ooohhh... I'll bet we've all got a nice
story to tell about these guys & gals don't we?

Well here's a story i'll never forget and I'll show
you how to turn a sales call into a sale for you!

So I'm sitting in my office one day and mind you at the
moment I didn't have a helper to screen my call for me and
don't you know it, I get a telemarketer.

See, I used to be in a few network marketing programs and
I know how hard it is to get rejections on the phone. Some
of us take it very personal and some just don't care. But
I assert you this, whichever one you are, cold calling
isn't an easy business.

When someone calls me to sell me something I will only
talk to them if they too will listen to a promotion I'm
offering, only fair right? You'd be amazed at how many
won't listen to you so why would you listen to them?

I make it a point to tell them that my specialty is
promoting and if they want to have any of my time, they
will have to listen to me 1st. No exceptions.

So one day, I get this call from this really nice guy who
completely understood my deal and accepted to hear what I
had to say. Usually, I will pick one of my clients and
and only promote that one client to the other person on
the phone. Trying to promote 2 or more at a time is like
road kill, you don't want to confuse the other person.

With this conversation on the phone with this telemarketer
I explain to him that I have a client in the Transport industry
and he deals with all kinds of shipping services. What I
usually do is ask the other person on the phone if he can
recall anyone who mentioned to him that they needed to
ship something!!!

With that, this gentlemen on the phone says "I'm actually
looking into shipping a small package overseas". Now, I'm
fully aware that he can just say whatever he wants and
possibly get me to finally listen to him so I immediately
conferenced him with the transport company to give them his
contact information so that they can send him an information
package.

Once the call was complete, I returned the favor for allowing
me to discuss one of the promotions my company was
taking care of and asked the gentlemen to explain what
it was he was calling for. It turns out that he was trying
to sell a magazine subscription for health issues. I told
him that I wasn't interested but I had a client who was in
the health industry so I gave this gentlemen my clients
information to contact him

Going back to the transport company, it turned out that the
telemarketer actually did take their services and in return
the owner of the transport company took a year subscription
of the health magazine I told you about!

Now that's not often it happens like the way it did but
just remember that telemarketers are people as well and they
too also know other people. There's a great book that I feel
is of the best on this type of promoting and anyone
committed to their sales should read it...

It's called: Endless Referrals By: Bob Burg

"A must read".

So next time a telemarketer calls you, you'll know what to
do and if they reject hearing your offer, be kind and let
them go!

Hope you've enjoyed my story!

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