The first paragraph of an article is a crucial summary that captures the essence of the content. This article explores the importance of repeat visitors in the success of an online business. It delves into the strategies that can be employed to attract and retain visitors, emphasizing that the quality of traffic is more important than the quantity. The article also highlights the role of engaging content, interactive platforms, and incentives in creating a loyal visitor base.
"Guaranteed 5000 visitors in the next 30 days!" - such headlines are common in the digital marketing world. Many businesses invest in hit generation services with the hope of boosting their online presence. While these services can indeed deliver the promised traffic, the question remains - does this increased traffic translate into business success? Unfortunately, for most websites, the answer is no.
The issue does not lie with the hit generation companies; they fulfill their promise of driving traffic to your site. The problem lies within your website. It may fail to retain visitors long enough for them to make a purchase or provide a compelling reason for them to bookmark your site and return. This article operates on the premise that the only visitor that counts is a repeat visitor.
An old advertising adage states, "Six times and they're sold!" This theory suggests that a marketing presentation needs to be in front of a prospect at least six times to make a sale. So, how can you create a website that motivates people to become repeat visitors? The answer is simpler than it seems: give people a reason to return, and they will.
To attract repeat visitors, your website needs to cater to what people want. Here's a brief list of things that people generally desire:
A discussion board can significantly attract repeat visitors. It allows visitors to comment, offer advice, and ask questions, fostering a sense of community around your site. This sense of belonging and the opportunity to learn and help others will encourage repeat visits, thereby increasing your business success.
People are naturally motivated by the prospect of gaining more - be it money or material possessions. Hosting a contest on your site can feed this motivation positively. There are several businesses that allow you to host their sweepstakes contest. The chance to win will keep people coming back to your site, increasing the likelihood of winning their business.
A survey from a major search engine revealed that people primarily use the internet for research. Therefore, it's essential to ask yourself two questions:
For instance, if your site focuses on ezine editing and promotion, you could include tutorials, an article library, advertising options, free ebooks on the subject, ezine recommendations, autoresponder reports, and more. Constantly updating your site with useful content will keep people coming back for more.
In conclusion, the key to online business success is not just attracting visitors to your site, but enticing them to return. Without repeat visitors, making a sale becomes a daunting task.
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