Three Common Research Mistakes Using Pay Per Click Keywords

When establishing your Pay Per Click Campaign, be careful not to make one of the three most common mistakes. Not enough keywords, brainstorming only tactics and relying on popular and free tools only can be detrimental to your campaign.     Do not get caught without enough keywords. Although the preference would be upwards of a couple thousand you should at least be able to come up with many keywords that are relative to what your potential customers are looking for. Make it easy for customers to find you by increasing your keyword count and throwing in all niche terms you possibly can.   Learn PPC Course or PPC Training in Delhi from Delhi Institute of Computer Courses.     Be careful of how you come up with your keywords. Relying solely on brainstorming doesn’t necessarily reflect the searches purchase intentions. Brainstorming is also the most obvious method making it also the most competitive. Without the use of other tools, brainstorming will lead to only a limited number of keywords which as stated above doesn’t provide the best results.     Wordtracker and Google Keyword Tool are by far two of the most popular keyword research tools available. They are also used by your competitor, which means the results you receive are highly competitive keywords. There is a lower conversion rate using these tools because the results are volume-based.     A successful Pay Per Click Campaign uses both Quality and Quantity. Having a core set of keywords and preferably thousands of niche words that reflect what your business sells and what your consumers are looking for has extreme advantages. Don’t sell yourself short by making one of the mistakes above