Most people have heard the expression ‘there’s no such thing as a free lunch’. Ninety-nine percent of the time this is perfectly true. But what about the other one per cent? Virtual Property and the public domain in combination make up this elusive gold mine.
What is the public domain?
The public domain describes creative works with expired or no copyright. A basic rule is anything published before 1923 in America is in the public domain. Essentially it is a vast resource of free material that anyone can use - an information gold mine that most people are blissfully unaware of.
Obvious examples of public domain content include the works of Charles Dickens and William Shakespeare. Another would be the classic entrepreneur’s handbook ‘Think And Grow Rich’ by Napoleon Hill. All of these have sold millions of copies worldwide and are now available for anyone to swipe.
Virtual Property and the public domain
Anyone can grab proven ready made products from the public domain and do literally anything they want with them. In other words you can take a book and have it scanned into a digital copy, creating your own ‘virtual property’. You can then sell your product as it is via a web site, or, add value and then sell it on for more.
Examples of adding value would be to update your virtual property (giving you your own unique copyrighted product), turn it into an audio cd (by reading into a microphone), create a video version (using Microsoft PowerPoint) or package it together as a home study course. Using very little effort you can create a series of highly marketable products which you can sell for whatever price you choose.
An example would be to grab a book from the public domain that teaches people how to play guitar and turn it into a video product. Couple it with a public domain book on reading music and bingo you’ve just made an excellent high quality product that any budding pop hero will gladly pay you for.
How to expand your Virtual Property business…
Membership Sites – Using sites like www.memberstar.com you can create a membership site without any technical knowledge. Recurring revenue is an amazing feeling, knowing you’ll get paid month in month out.
You could chop up your books sourced from the public domain and turn them up into articles, audios and videos and put them together into a members area on your web site. Taking the guitar teaching example, you could create a membership site packed full of content on guitar playing and videos on how to play famous songs, etc.
Viral Marketing - The idea behind this is like word of mouth advertising, which is the best kind. If something is good people tell others about it.
By inserting a few links to related products in your virtual property ebook you can earn big commissions off other people’s products. Contact people who have web sites related to your product and send them a free copy of your ebook. They can then add it to their site as a bonus for what they are selling or just give it away, providing great value to their customers. The clever part is you will earn commissions on any sales that result by people clicking on your links in the ebook. Money for nothing or your ‘free lunch’!
On top of that anyone who gets their hands on your ebook can put it on their web site or pass it on to friends, family, email lists etc. Soon the viral effect will be in motion, your book will spread all over the internet and the commissions will come rolling in.
Article Marketing - Like viral marketing this involves recommending other peoples products for a commission. Obtain some books from the public domain, chop them up into interesting articles of around seven hundred words or so. Then at the end of the article, in the author’s resource box insert a link to an affiliate product related to the article.
Submit your articles via directories such as articles.com and ezinearticles.com. It won’t cost you a penny, and your article can be picked up by web site owners or eletter owners with lists interested in your niche market. If the article directory does not accept affiliate link, you may need to set up a “redirect” on your domain name. Godaddy.com offer this service.
The opportunities from Virtual Property are vast and the profit potential is huge. Now you have the knowledge of the ‘one percent’ there’s nothing stopping you from picking up your very own ‘free lunch’.
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