Mastering the Art of Website Promotion

The Power of Advertising

The most straightforward advice for anyone looking to promote their website is to advertise, advertise, and advertise some more. While this may seem overly simplistic, it is indeed the key to success. However, this often leads to further questions like where, how, when, and how often to advertise. To address these queries, we present a more elaborate guide, aptly named 'Mastering the Art of Website Promotion'.

A Lesson from Wrigley's Success

Several years ago, the founder of Wrigley Chewing Gum, who enjoyed over 90% of the chewing gum market, was asked why he was increasing his advertising budget by over 30%. His response was a simple analogy. He asked his co-passenger on a flight how fast the airplane was flying. When the man responded with "about 600 miles per hour", Mr. Wrigley asked if the pilot should turn off the engines to save fuel since they were already going fast enough. This story illustrates the importance of continuous advertising for any business, regardless of its size or market share.

The Importance of Quality and Quantity in Advertising

To be successful, all businesses must advertise consistently and effectively. If the advertising is weak, either in quality or quantity, the company's revenue will be weak. It is crucial to have well-written ads and to reach a large audience. After all, selling is a numbers game.

Advertising Venues on the Internet

The Internet offers a plethora of advertising venues, including ezine ads, classified ads, FFA (Free For All) ads, email ads, banner ads, and links on other websites. Many of these venues are free, and those that aren't are relatively inexpensive compared to offline advertising. However, it's worth noting that offline advertising for your online business can be very effective, albeit expensive.

In conclusion, the mantra for successful website promotion is to Advertise, Advertise, Advertise, and then advertise some more!