Why The System for Promoting Your Business is More Important than the Business or Product Itself

People can get really hung up on products they like. This is especially true of new people who enter the home business industry. They want to find the perfect product so it will sell itself.  trouble is there are no perfect products or businesses, anywhere. 

People can get so excited about a certain product that they spend the majority of their investment on the product itself and forget all about how they are going to promote their wonderful product.

Then it dawns on them that they have absolutely no idea how they are going to sell the amazing, life changing product.

But, here is the big problem. Since they are so in love with the product, they will stick by it whether the have a good upline (support) or they are getting good results or not.

They rationalize wasting months and/or hundreds of dollars on their amazing product even though their new business has gone nowhere.

Sound familiar.  Oh, this has happened to you.  Well, it has happened to almost everyone.

You must have a system to promote your business to other people, and one that your new team members can also use.  This is know as duplication and it is very important if you want to leverage your efforts and your business to grow.

Generally, systems allow you to capture a prospect's email address and follow up with that prospect automatically.  This allows you to spend more time finding new prospects while the system sorts though your leads and the most serious individuals will contact you about your business.

These systems are far more important that the actual product itself.  I mean you have to have something of value to sell, it can't be complete crap. The fact is,  people sell tons of mediocre products and do quite well because they have a solid system in place.

So you may have to consider dropping that product you're in love with or at least set it aside for a while and find someone that is successfully using a system that you can use too, which will dramatically increase your chances of success.