In the quest for online success, many are in search of a magic formula that will catapult their website to unprecedented heights. Often, this search ends in disappointment, with many settling for mediocre online business performance. However, a select few discover the truth: there is no secret method to online marketing success. Instead, there is a formula that, when applied in its entirety, can significantly enhance your online business success. This article will guide you through this formula, providing you with the tools and methods necessary to achieve your online marketing goals.
Before diving into the methods, it's crucial to gather the necessary tools for your online marketing journey. These include:
Signature Files: These are simple text files, similar to a business card, that contain your contact details and a brief introduction to your business. Use them at the end of your outgoing emails and postings to track the source of inquiries.
Blurbs: Short, one-paragraph text pieces about your business or related topics that can be posted or pasted into emails when required.
Reports: Detailed versions of blurbs that provide in-depth information about your business or related topics. These can be posted on selected internet locations and provided when required.
Newsletters: Starting your own newsletter and working on gaining subscriptions is crucial. Encourage your current subscribers to forward your newsletter to their friends to increase your subscriber base. You can start one for free at Listbot.
Banners: Ensure you have professional quality banners of different sizes. You can get custom professional banners at an affordable price from BuyABanner.
Press Releases: Create professional press releases for everything about your website, from new product announcements to site changes. Post them in appropriate places on the internet and to press release services.
FAQs: Frequently Asked Questions files about your industry or related topics. Post them in appropriate newsgroups and email them when necessary.
Autoresponders: Powerful autoresponders can read incoming emails and automatically send out appropriate information files and answers. You can find one at Web Source.
Articles: Write articles related to your industry and contribute them for free publication in various ezines and websites.
The key to online marketing success is to apply the above tools to each of the following methods frequently, ideally daily.
According to the GVU WWW User Survey, 88.3% of people find new sites through links on other sites. Start a good affiliate program that pays a commission to people linking to your site for sales, leads, or clicks. Consider using affiliate program management companies like LinkShare, BeFree, or CommissionJunction.
84.8% of people find new sites through links on other sites. However, in terms of sheer numbers, search engine and directory positions are the leading providers of traffic to most sites. Use software tools like PositionWeaver and WebPosition to improve and manage your positions.
64.7% of people find new websites through friends. Make it easy for people to recommend your site, product, page, special offer, or article to their friends. Use a service like Recommend-It or find a script at CGI Resources.
62.6% of people find new sites commonly through the print media. Identify magazines, newsletters, and journals that could have an appropriate audience and contribute your articles, reports, blurbs, etc.
Find as many lists and newsletters as possible that are related to your business and become an active contributor. You can find lists at Listz and Yahoo.
Subscribe to all the newsgroups and forums that are related to your industry. You can find them at Deja, Listz, and by joining AOL and CompuServe.
The internet is a complex place, and focusing on just one marketing idea will not yield long-term, significant gains. Your best bet is to follow the strategies discussed in their entirety, daily. This marketing should consume 80% of your daily work time. If you spend this time daily enjoying yourself as you engage in these activities, your traffic and online success will grow to amazing proportions! It is a time-proven 'secret' success formula.
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