Marketing your business on Yelp.com is a smart and simple process that will take only a few hours to complete. It's also free - learn more about Yelp.com.
Being the selfless and diligent worker that I am,
I can't help but crack a smile when someone compliments the work my company performs. Call it pride or call it vanity, but I love it. Compliments energize me and the people I work with, and the benefits don't stop there. Compliments from satisfied customers also help us sell our services. So, when we get a good compliment, we really like to publicize it on our website.
Testimonials about your company are good, yes, but when you really think about it, what company in their right mind would publish a negative comment on their company website? When you read other website testimonials, do you wonder if you're only getting half of the story? This is where Yelp.com comes in - to help people find compliments and testimonials about businesses that they can trust.
What Yelp.com is: Yelp.com is a website that allows users to search for and then rave, rate, and critique a business. The possibilities are endless. You can review your favorite bookstore, favorite restaurant, even your family doctor. But Yelp.com is more than a simple review website - it's also a social networking site where people can make friends, compare favorites businesses, and more. While Yelp.com originally became well-known as a source of accurate restaurant reviews, it is becoming a haven for reviews on just about any type of consumer oriented company.
Why Yelp.com is important: Yelp is growing more popular with every second. QuantCast.com, which ranks website popularity, states that the site has almost doubled its traffic in the months between October 2008 and March 2009 (that's 5.9 million visitors in March 2009 alone). Need I say more?
Why Yelp.com will continue to grow: The best thing about Yelp is the social network. When people come to Yelp to find business reviews, they also have the opportunity to evaluate the reviewers themselves. Visitors can find out "Does the person who left this review seem like someone I would trust? Do they like the same things I do?" Yelp's strength is that visitors can evaluate both businesses AND the people who review them.
How your business can benefit from Yelp.com: Believe it or not, Yelp gives you the chance to list your business for free. Since so many people are using Yelp.com to find businesses, this is a great source of free advertising. Not only that, but positive reviews about your business that are left on Yelp can send a lot of customers your way.
How Yelp.com can hurt you: Bad reviews, of course. Reviews aren't moderated on Yelp, so if an unhappy customer leaves you a scathing review, you'll have to deal with it. Yelp does give you a chance to respond to reviews, however, so make the most of it. Be honest if your business made a mistake, and do your best to fix the problem for the future. Take the high road no matter what you do when responding to a bad review.
Now that you know the low down on Yelp.com, it's time to get started on your company's Yelp profile.
Yelp Offers Business Owners Minor Risk Yet Big Rewards.
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