Why Your Small Business Needs to Focus on SEO

This year, small businesses need SEO more than ever before. Customers have gathered en masse online, forcing even the most traditional businesses to shift into digital marketing. Here at Salt Rank, we've seen a huge increase in demand for Kansas City SEO services.

We've reflected on why that is and would like to share our thoughts with you.

In short, SEO is the most viable and cost-effective method of reaching customers during the critical moments that matter.

Let's talk about why this is the case:

1. Organic Search Is the Main Source of Online Traffic

Organic search is a critical component of a website's performance. It's also an integral part of a sales funnel - convincing visitors to buy or engage with your marketing content.

1. SEO Will Make Your Brand More Trustworthy and Credible

The goal of SEO is to lay a strong foundation for your website. Good SEO will augment a website that has the following characteristics:

• Visually pleasing layout and theme
• A good UX (user experience) that's discoverable in search
• A trustworthy and credible brand

1. SEO Is a Pathway to Better Understanding Your Customer

SEO can help a small business owner understand both the big and small picture of consumer intent. Whether it be macro market changes or extremely targeted details about consumer intent. SEO will inform you about what your customers need and desire.

1. Better SEO Means a Better User Experience

Every website owner wants the best possible organic ranking and as much visibility as they can get. But, it's just now becoming common knowledge that creating the best possible user experience is a key part of achieving those goals. So, in striving for better SEO, you will also create a better experience for your potential customers, which is a win-win for everybody.

1. Local SEO Has Many Benefits

Local SEO benefits for small businesses include increasing engagement, more traffic to your website, and better conversion rates. This is because of the sharp rise in mobile traffic, which local SEO lets you take advantage of. Most mobile searches for businesses are done on the go, which means they are more likely to be ready buyers. In addition, local SEO will let you focus on specific states, regions, towns, cities, and even neighborhoods to reach your target audience at exactly the right times.

So Why Focus On SEO?

So now you know why SEO can help your small business and why it's so important to consider. But why is it important to focus on it? This is actually a different thing altogether.

You see, SEO is like a moving target. You or your digital marketing company must actively focus on it because SEO is always changing. Google works to continuously improve its users' experiences, and best practices must also adapt and change to follow suit.

So if your business isn't actively focusing and keeping up with the SEO world, then you will be outpaced by competitors who do.