For readers who have always doubted the power of well written articles as an online marketing weapon, I recommend this one article test. When I started off posting articles, I wrote only one article and as ignorant and inexperienced as I was in those days, I still got some traffic and response from it.
Of course I have learnt a great deal since then. This is the knowledge you are about to receive in this article so that by writing only a single article, you will be able to receive loads of traffic to your web site or blog. If nothing else, this should be able to help you gauge how effective articles will be for you in the long term.
Actually all you need to do is to observe these 4 simple rules.
1) Your headline is everything
Probably the most important thing to consider is your headline. Spend much more time on your headline than on the writing of your article.
Here is a simple example to show you how important the headline is. When you visit a site, even your favourite site or blog, how do you decide what you are going to click on and read? It is from the headline is it not?
The greatest article in the world will be useless if the headline does not cry out to be read. This is precisely the reason why an article I posted last week already has over 100 hits at one of the sites where I posted it and an article I posted three months ago at the same site has hardly managed 30 hits.
If you want a single article to have an impact for you, you will have to come up with a headline that will generate clicks, lots of them as people click to eagerly read what you have to say.
As a matter of interest, this article you are reading started out as an idea and my first headline was;
“How to use articles to get loads of free traffic”
How boring. There are so many similar headlines available already on the net. Very few people would be interested and it would not matter how good my content was, it would just not get read by enough people.
Look at the final headline I arrived at (above) and learn what I am trying to say here.
One word of caution; do not trick readers with a catchy headline and then fail to deliver. Make sure you can fully justify what you promise in your headline.
2) What do you want your readers to feel?
The next step is to write your article and before you do so, you will need to decide what it is you want your readers to feel after reading your article. Excitement is good objective to have although it is difficult to achieve. Still if you can manage it, it will show in your traffic by the hundreds.
Curiosity is another strong human emotion to aim for with your article, and much easier to achieve most of the time. If you can make you readers curious and hungry for more information, they will have no problem doing what you ask them to do in your resource box.
When writing most of my articles, I start out with all these objectives in mind as I focus on the particular subject at hand. When I finish my first draft I usually know which emotion I will go for or emphasize on as an objective for the article.
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