Designer clothes online an addition to online shopping

The exposure that kids have today and the influence of media together have inculcated a sense of fashion in the younger generations. In the act of trying to ape their favourite celebrities, kids make parents buy the best from the fashion world. As a result of the fast pace life that everyone leads, parents have absolutely no time for anything other than work and their basic family duties. Your kids keep asking you to take them shopping but you end up postponing it for lack of time. But since the availability of designer clothes online, you can now buy your children all the clothes that they want.The technology is advancing at a fast pace therefore it comes as no surprise that most brands are turning digital as part of their expansion plans. In a recent survey it was found that people prefer shopping online as compared to visiting store. They feel that if they could get a huge variety at a reasonable price just by logging on to websites, why should they spend time and energy going through numerous stores to find the same. It was also observed that these online portals offer different discount schemes and attractive deals which are normally not offered in store. When it comes to kids’ clothing, designers and top brands have started planning the collection meticulously. Kids today know exactly what they want. Parents too want their kids to have the best that’s available. The clothes are designed keeping these aspects in mind. Just like adults, kids too want to sport different styles. From a really young age they are not only image conscious but want to make fashion statements that people would follow. Tia a 10 year old from Mumbai says, “I am very particular about what I wear for different occasions. My friends look up to me for my fashion sense and normally ask me for advice. If I wear a dress for a friend’s party I can’t wear the same to someone else’s party. My friends want to see me in something new every time. I like the attention that I get.”  Then there is Nikhil, a 12 year old who is a die-hard Hrithik Roshan fan. He says, “I love the way Hrithik carries himself. I also love the clothes he sports. They are casual yet they speak volumes about his personality. I’m really inspired by this taste in clothing and I try to match my wardrobe with his.”These are just few of the example, but kinds now-a-days are in par with adults when it comes to clothing. This has led to competition among brands to come up with the best possible collection to woo these younger consumers. The best way to do so is by selling designer clothes online as these kids are internet savvy. There wouldn’t be a single kid who doesn’t know how to access websites or social networking sites. It is also a convenient medium for parents to buy children designer clothes as saves time and their kids get exactly what they are looking for.