Launching an event website without an online registration solution is similar to buying a boat, a fishing rod and going out onto the lake to fish but ...
Launching an event website without an online registration solution is similar to buying a boat, a fishing rod and going out onto the lake to fish but not bothering to buy bait. So, you are there and the fishes (delegates) are there but there is no way to catch them. Similarly, if you launch your event website without an online registration solution, it will remain an information distribution centre instead of becoming a robust registration and payment collection tool.
By adding an online registration solution to your event website, you can simplify, automate and reduce many of your tasks. For example, you can accept registrations directly online, confirm registrations instantly and receive payments in real time.
24 x 7 registration facility: By offering online registration, interested parties can not only learn more about your event at their convenience but also register and pay anytime, day or night. You eliminate many problems such as fixed office hours and queues. An online registration facility is especially useful when dealing with delegates from different time zones.
Automatic registration confirmation: Manually processing registrations, checking availability, creating confirmation mails or emails and sending confirmations via fax or email is a long and drawn out process. An online registration facility automates and shortens the process. For example, when a registrant submits his information through the online registration form, the system auto-generates a confirmation email without any effort on your part. The auto-confirmation email can also be used to convey other information and send material such as a printable bar coded badge to the registrant.
Close sales instantly: When you manually register, you may have to put other potential registrants on a wait list while you wait for cheques to arrive. However, most online registration solutions come with an online payment facility. This means you can not only accept and confirm registrations instantly but also secure the delegates presence at your event with a real time payment. Within a few seconds, the registrant knows if the transaction has been approved and you have confirmed and paid registration.
These are just 3 benefits of an online registration solution. It can also help you eliminate data entry, reduce errors, decrease printing costs and more. In the next part of ‘The Many Uses of an Online Registration Solution’ series, we will elaborate on some of the other uses of an online registration solution.
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