Activewear were originally designed as sportswear but due to their fantastic designs and comfort, they become more like casual wear.
Active wear can be defined as a sportswear that has been created and developed to meet modern sporting and fitness needs, whereas style is an added feature that makes them more adorable. Active wear that had been previously restricted to the gym environment, now appeared more as a fashion trend in the clothing section than before.At the same time, with the increasing interest of customers in active wear fashion, designers, and big brands have started introducing new ranges of this specific set of clothing in every season.The new trends of active wear allow people to add style to their personality in fitness centers as well as to make them ready to walk outside of gym with confidence.
The new trends of active wear allow people to add style to their personality in fitness centers as well as to make them ready to walk outside of gym with confidence. Due to the available flexibility and added moisture-wicking technology, they are not only great to wear at the gym, but also can be used outside in friends’ gathering, at marketplace or at the club. Stars like Gigi Hadid were often spotted outside of gym while wearing active wear in exclusive style hence bring them in vogue.
Sports wear vs. activewearThere was a time when people like to use sports wear and sweatbands after aerobics classes. However, this time a visible difference has been observed with the “post workout outfit” demand of people. People now start feeling casual in active wears while there are so many choices to turn an active wear into a casual dress. For example, after a workout, just putting on a vest or upper made them agreeable to go anywhere outside without hesitation.
According to an industry analyst, “This is not a fashion trend, it’s a lifestyle trend”. Modern active wear is far better with their advanced technology material like Supplex and Dry fit materials than old styled sportswear. In this way, active wear is currently shifting from sportswear to casual dress. Colorful and well-designed modern-looking active wear are certainly changing the lifestyle of people. Women's active wear demand is high than menThe study shows that despite having different house hold duties and career considerations, more than 70% percent of women go to fitness centers to achieve good health and remain fit. It’s a surprising prediction as well that women’s active wear business will be increased more as compare to men.
Wide scopeOn the other hand, the active wear industry has been experiencing a potential scope with the increasing demand in the following field. Similarly, both retailers and wholesalers are taking equal interest to focus this potential market According to a report, during the fiscal year 2014, the Growth in active wear increases by 10% as compared to other apparel industry and due to this contribution the total apparel sales reached up to $206.3 billion in U.S with a $33.7 billion share of the active wear sale.
