These are lean times for anyone in UK copywriting. However, with a bit of ingenuity, it's possible to win copywriting work from just about anywhere.
These are challenging times for UK freelance copywriters.
However, there are alternative strategies available for finding new copywriting work. Let's assume that your website is doing its job and is optimised. It's time to look at how to pull in work from any corner of the planet you choose. After all, this is the age of the Internet and just because a client is based in, say, Surrey, doesn't limit them to using a Surrey copywriter.
Once your website is fully optimised and your 'back-end' work has been done, you can set about outperforming your Surrey copywriting competitors.
Your best bet for taking work from under the noses of those Surrey copywriters is to write a website page all about Surrey copywriting. It's then a simple matter of explaining how you can beat those big South-East fees and point out that you have no fancy lava lamps to pay for as you work from home with a cat in your in-tray. Now, liberally sprinkle in a dollop of 'Surrey copywriter' keyphrases, and you're off.
Aim for a keyword density of about 5% and you won't be far out. In a page of 400 words about Surrey copywriters, you'll want to make about 20 of those words keywords. As for your word count – go for something like 300 to 400. And specifically target longtail keywords based around copywriting in Surrey.
Throw in a load of backlinks – write some articles and press releases and post them on high-PR websites, then just congratulate yourself as your site climbs the West face of Google.
Of course, you don't need to be in Surrey to sell yourself as a Surrey copywriter. There's no reason why a Newcastle copywriter or a Birmingham copywriter should be any better or worse than a copywriter in Surrey. Some might argue that true creatives might be found nearer to the capital, but some of those young creative copywriters have trouble spelling their own name these days.
There are plenty of experienced, talented copywriters to be found a long way from London. Outside the capital is also where bills are lower, so copywriting charges will be, too.
When businesses from Croydon or Guildford come calling, they'll at first assume that you're a copywriter in Surrey. But, how often do copywriters in Surrey have to meet their clients? Just hit them with your sales pitch and they'll soon overlook the fact you're in Leicester or Edinburgh.
This is a good example of a page using this geographical tactic to good effect – it's about Surrey copywriters. The copywriter is based near Manchester. This geographical targeting is effective and much cheaper than Adwords. Why not have a shot yourself?
How to become a York copywriter
The copywriting market has become increasingly tough. But, with just a little imagination, UK copywriters can win work from just about anywhere.
Mastering the Craft of Copywriting in Aberdeen
In the competitive landscape of UK copywriting, adaptability and strategic positioning are key to thriving. Despite economic downturns and market saturation, there's a silver lining for those ready to leverage technology and SEO savvy to reach clients far and wide, including in Aberdeen. This guide will help you navigate the challenges and seize opportunities to stand out as a top-tier copywriter, regardless of your location.
Navigating the Competitive Landscape of Harrogate Copywriting
In the evolving digital marketplace, Harrogate copywriters face a challenging environment. Yet, with strategic planning and digital savvy, they can secure a thriving career by connecting with clients globally. This article delves into the tactics that can help copywriters in Harrogate, or anywhere else, stand out in a crowded field and attract the business they need to succeed.
