Media and the modern world

The media consumption has a positive effect of openness to the world and knowledge inputs. However, we must remain attentive to the use that we make of it; it is better to be able to discuss it with others, with the family.

You have to keep a critical mind and give each piece of information its own value.

The media responds to the function of relaxation but also to those of information and understanding of society .

The primary role of the media is and remains, indeed, to transmit information and to represent a mirror of the cultural activities and models in place.

Our current society, marked by new technologies, is characterized by perpetual change and the permanent increase in possible choices (market, consumption). The media reflect this; they allow you to keep up to date. Kerala News Hour is a one stop destination for everything related to trending news

With the increase in visual stimulation on all sides (media, television, radio, Internet), do we still have time to invent an inner world, to think?

Does the proliferation of realism, through the fact of telling one's real life and disseminating one's feelings (reality TV, autobiography), risk undermining the imagination, the invention?

Let's see the example of television

While TV provides a lot of information, it is not the medium that promotes the creative aspects of the personality the most.

First, the images brought are already created and do not invite personal imagery (unlike books for example).

Second, the ease of access offered by this popular medium leads to a “passive reception” behavior . Have you ever found yourself in front of your television "zapping" and watching what was presented to you without really being interested?

Third, given the speed of succession of the data presented, the latter are not processed at the person's own pace and this does not promote personal reflection. find Latest malayalam news at kerala news hour.

Finally, if the consumption of TV programs is too high, it is often to the detriment of other more stimulating activities.

Faced with the multiplicity of media channels and the messages they transmit, the questions that arise are those of sorting and quality . How to select the information?

Then, the media are also often the fertile ground for the manipulation of the economic market, for the transformation of the youth into a target group of consumption. So, does the media allow you to receive what is good for you? What you want ? How to sort the right information?

In reality, in receiving television and media messages, the viewer is more active than we imagine. When faced with a message, you make an unconscious selection based on your own opinions.

A message is always polysemous (= carrying different meanings). Whoever receives it is therefore free to adhere to one of these, without however choosing the dominant meaning. His choice will depend on the links between the messages offered, his values and opinions, but also on the influence that the person transmitting the messages (opinion leader) will have.

It is possible to be critical and distanced. However, we must be careful because not everyone has the same critical means . Dependence on the media and their discourse will depend, in particular, on other possibilities for socialization and enrichment (on the diversity of other models), as well as on the possibilities of exchange and dialogue on the messages received.

For some time now, digital media have caused upheavals in the daily lives of consumers. With its cognitive

character, each individual simultaneously consumes area but also information. Between need and the creation of need, the media have become essential.

On the influence of digital media on traditional media

This is the obvious truth. Digital is one of the powerful factors in the current media transformation. It has greatly influenced the behavior of consumers. If some traditional newspapers still resist this rise of digital media in the West, this is unfortunately not the case in the southern countries (Africa) where traditional newspapers encounter enormous difficulties. In particular that of the sale. On the other hand, in some countries like Canada, it is surprising to note that it is first and foremost the opinion of the traditional media that continues to shape the purchasing decisions of Canadians, despite the rapid growth of social media. . Obviously, this new situation poses the problem of the survival of so-called traditional newspapers. Another question that one would be tempted to ask is to know how TV is coping with the digital revolution? The latter has made the Internet a medium helping to protect its market share, given that we are witnessing a fragmentation in terms of audiences. As a result, a large audience chooses the internet over television for the instant satisfaction of their needs. given that we are witnessing a fragmentation in terms of audiences. As a result, a large audience chooses the internet over television for the instant satisfaction of their needs. given that we are witnessing a fragmentation in terms of audiences. As a result, a large audience chooses the internet over television for the instant satisfaction of their needs.

The change in people's behavior is much more visible on television. Among other things, with the internet each individual can search any time any information of his choice while TV being a mass media, the same channels are followed by everyone. Moreover, if the TV offers ease of use with the button that you press, this is not the case for the Internet, which requires an enormous intellectual effort because of the navigation. In terms of cost, we can see that the web is cheaper than TV. In Ivory Coast for example, newspaper companies have closed because of high printing costs. Radio is no exception to all these upheavals.

 The field of radio has merged with the various services offered by the Internet. It is an opportunity which marks a rapid evolution of radio towards other fields of use. The radio is integrated into the shower system. The radio worries us when our hands are on the wheel. It is present for our hearing and also leaves our other senses busy as they please.