In order to build up relationship of trust and appreciation with your readers as an article writer and marketer, you should make certain to avoid blatant selling attempts in your articles’ content.
You should never attempt to sell anything else in your articles safe for useful and quality information.
Make certain that the title of your article does not sound as a sales pitch for your product , your company or your website. You need to draw your readers with your expertise and quality of information that you provide. That quality is what will ‘sell’ to your audience or not. Sales pitch phrases are better be left for the ‘resource box’ part of your article.
The article body is part of article where you should only give and resource box is the only part of article where you should take. It is import that you do not attempt to take from your readers in the article’s title, ever.
Always remember that your main goal as an article writer is to create relationship of credibility and trust with your target audience. Unless you achieve that and your audience gets to know you, trust you and not less importantly, like you, you should not even hope for the opportunity to sell something to them.
The focus of your article title and article content should always be on the benefits your audience will receive for the mere continuing to read your article. Always highlight the benefits of the information that you are providing and that is where your creativity and sales focus should be aimed at.
The benefit for your readers should always lie in the information you provide within your article’s body and not in the business that you are marketing.
When deciding length of your article’s title, consider extending it but not over 60 characters at maximum. The 60 characters limit is set by most article directories out there, so it is safe to include it in your title length estimation. You should note that recent studies showed that articles with longer titles generate more views than those with shorter titles.
With longer title you will also achieve higher value and reprint rate of your articles. With narrowed focus, the sites that will use your article’s reprint will be more specialized and consequently, the readers of your article will also be more qualified. That is the great method to expand referral traffic rate of your web site.
How To Write Most Effective Article Summaries
Article summaries are being displayed in most article directories, to help the readers decide which articles will best meet their particular interests. Its role is to ignite the readers’ curiosity and persuade them, in a few short sentences that your article is worth their time.
Why You Should Avoid Spun Articles At All Costs
The spun articles are being generated by a number of SEO ‘experts’ who are littering the Internet with this garbage in an attempt to outsmart search engines and avoid the penalty that search engines are giving for duplicate content. Such articles provide extremely lousy user experience and although the words do differentiate from the original copy, they are NOT unique.
Importance Of Providing Positive User Experience On Your Landing Page
The quality of the landing page that you are promoting within your article is immensely important. It has to provide a very positive visitor experience and leaves a strong impact on a reader so that he or she want to find out more about you and your website and keep coming back for more publications from you.
