5 Secrets For GRIPPING Sales Letters!

We both know that to make a sale, you need to have people
actually read your sales letter. So here's five often
overlooked yet simple techniques you can apply to any sales
letter right now to turn your copy into an engaging, "keep
them reading till the end" deal closer. Read on.

1) BREAK UP YOUR COPY WITH A FEW ONE SENTENCE PARAGRAPHS

Nothing scares the reader of a sales letter quicker then a
long-winded, cluttered, blab on forever sales letter.

The remedy?

Instead of writing a short sales letter (we know long copy
sells), break it up and make it LOOK smaller to the
untrained eye.

You can do this with short one-sentence paragraphs.

It's an easy way to cut a long sales letter down to size and
hand it over to your readers in easy to digest bites.

And it works!

Try it now. Take your existing sales letter and just break
it up a bit. Divide a paragraph into a few one sentence
paragraphs here and there. Make it easy and clean to read
and watch what happens!

2) USE THESE TO BREAK UP YOUR COPY

Again, long sales letters freak us out. Unless we're really
hot for the offer we won't want to jump in and invest the
time reading a sales letter that looks like it could take us
the better part of an afternoon.

Aside from breaking up sentences, add bullets that scream
about benefits. Number some of your comments into mini
lists. And use bold printed large font headlines to catch
the eye and give separation to long runs of copy.

3) EMPHASIZE STRONG WORDS AND PHRASES

Nothing draws the eyes like a bold printed phrase or an
underlined word. And it works wonders for making your copy
reader friendly.

There are all kinds of techniques you can use when you want
to draw the eye to certain points and benefits. Some
include:

* Italics
* Highlighting
* Bold
* Capital Letters
* Large Font
* Underlining
* Graphics
* Indented Sentences

But one word of caution. Overuse of these emphasizers can
quickly lose their effectiveness when overdone!

4) START SOME SENTENCES WITH A CONJUNCTION

The easiest way to make a transition from one paragraph to
another, and keep the tone conversational, is to start your
sentences with conjunctions.

But again, keep it simple. It's easier to say "and" rather
then "furthermore". Keep your copy simple and in a sixth
grade reading level for maximum effectiveness.

5) USE FRAGMENTED SENTENCES

Sentence fragments provide a way to place drama and emphasis
in your sales letters.

Example:

Today you can have complete access to my arsenal of maximum
power promotion tools guaranteed to give you solid results.
But one word of caution. These tools are only recommended
for those that can handle a flood of traffic buzzing their
site.

I threw in "one word of caution." That emphasize the
sentence, and makes it hit like a pillowcase full of stones.

These five techniques are time tested and proven. Use them
to create a sales letter that holds your reader and doesn't
let go!