This article provides a comprehensive guide on a powerful sales technique that is widely endorsed by internet marketing experts. This technique, which involves consistent follow-up with potential customers, can significantly enhance your sales. By understanding the importance of follow-up and learning how to effectively implement it, you can transform your website visitors into loyal customers.
If you're under the impression that visitors to your site will make a purchase on their first visit, you're likely mistaken. Statistics show that approximately 80% of sales occur after the initial contact. This means that without a follow-up strategy, you could be missing out on a significant number of potential sales.
Consider the perspective of your site's visitors. Just as you wouldn't necessarily make a purchase every time you walk into a store, your visitors may not buy from you immediately. However, if a sales associate were to follow up with a courtesy call, you might be more inclined to return to the store. The same principle applies to online sales.
Managing follow-ups manually can be a daunting task, especially if your site attracts a large number of visitors. This is where autoresponders come in handy. Autoresponders are the email equivalent of "fax-on-demand" systems. They automatically send out messages and manage the follow-up process, saving you time and effort.
A good autoresponder system will send the right message at the right time, address your prospect by name, and keep track of the follow-up sequence while building a database of interested contacts. While most website hosting packages come with autoresponders, they often only send out a single message. For continuous follow-up, you may need to pay for an autoresponder service or install software on your site.
Here are some techniques you can use in your follow-up messages to turn your prospects into customers:
By consistently providing useful and relevant information, you can build trust and credibility with your prospects.
Each message should address a need or desire that your product can satisfy. Remember, people buy because they want something, and then because they need it.
Increase the perceived value of your offer by providing time-limited bonuses, discounts, or free shipping. This will compel your prospect to make a purchase.
While people buy for emotional reasons, they also need logical reasons to back their decision. Your follow-up messages should include facts and figures that justify their purchase.
After a purchase, reassure your new customer that they made a good decision. Remind them of the benefits of your product to prevent buyer's remorse.
In conclusion, to significantly increase your sales, it's crucial to follow up with your prospects and site visitors. This proven strategy is not only effective but also easy to implement with the right tools.
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