Follow up Increases Sales 80% with Only 20% Effort

Did you know that 80% of all sales are made after the 5th
contact?

Instead of chasing new business all the time, remember the
faithful--your product buyers, your clients, your teleclass
attendees, your ezine subscribers.

Your best customers are the ones you have already sold to.
When you spend only a little time with "thank you's" and offers,
you'll reap the 80% results.That translates to increased sales,
more clients and more subscribers.

How do you do this?

1. Keep a separate list of all of your different groups in your
address book. To each one, send a targeted offer just for them.

Recently, I sent to my customers a "thank you" message. My
freebie offered them a chance to ask me any question about
book or Web writing, publishing and promotion.

Every month or so, I send a special report or other freebie to
the teleclass groups, the ezine subscribers, the potential clients,
and to clients. Each group receives a targeted how-to free report
or other offer.

2. At the end of the freebie, I added a list of 3-5 ways my
customers could continue receiving my help, including a
free subscription to my monthly ezine, a low-cost
teleclass like "Book Coaching" or "Speakers Marathon," plus a
product called "Create your Web Pages with Marketing Pizzazz
Kit"of 9 eBooks.

Thank you's and free gifts keep your name in front of your
buyers. Your added message reminds them of a new service
or product that may benefit them.

3. Send a follow-up message every few months, if not more
often. Busy people may not want to order multiple things until
you have proven yourself. They are just too focused on another
project at the time.

When those people who have already experienced and
approved of you don't hear from you, they will forget you fast.
They will move on to somebody who cared enough to send the
very best follow up email.

It's so rewarding when you get a message back saying,
"Thanks for the reminder. Here's what I want now."
Remember, people appreciate your news. You are not bothering
them!

4. Think of the numbers! Sending a follow-up offer to my ezine
subscribers of over 2300 brought 23 responses. People
appreciate the free articles or tips you give. Here's a chance to
highlight one or so in each follow up.

5. Make your free offer enticing. Display the benefit prominently
in your email subject line. To clients or teleclass participants, you
could offer a free eReport or two. To a list of people
interested in expanding their Online marketing, I sent a free
report on "Promote your Business with Free Articles."

The advantage? It's free for you, and it takes little time
because you offer it by autoresponder. To clients you could also
offer a special introductory price on one of your
coaching/consultant packages.

People love a bargain, even it is isn't free.

6. Make it easy for your readers to order or follow up. When
you offer something for sale, be sure you include optional ways
to purchase.

While people do buy Online, they want security. If you
don't have a site or your site is insecure, either start a Pay
Pal at www.paypal.com, Practice Pay Solutions at
www.Practice Pay Solutions.com, or a Click Bank account at
www.ClickBank.com.

7. If you don't have a Web site, offer an order form your
subscribers can either fax or mail to you with their name, title of
products, prices and preferred way to order. Of course an 800
number works well too. They carry no service charge usually.
You are charged just for the calls.

8. Practice following up once every week or two to a different
group. Most will take you up on the freebie, even if they don't
buy. Your name will become famiiar to them. They may even
pass your freebie on to their associates and friends. Include:
"You may forward this message to anyone, as long as you
include my signature box at the bottom.

Former buyers are your virtual sales force. Take advantage
of this free way to market yourself and keep your
name in front of your target audience.

9. Include your signature box at the bottom of each email
you send. Highlight one offer each time with a link to your Web
site or an autoresponder for your book, ezine or other products.
Put his free, powerful, subtle, sales mesage to work for you!

Be sure to include a regular phone number for overseas buyers,
an 800 number for orders, and both your email and Web
address in a link. You may also want to provide a link to
a "special offer" on your Web site. Change your signature to
meet each eGroup's needs. Keep you lines in your signature box
from 4-6 lines if possible.

10. Run your follow up offer by a friend or associate. Ask them
what compels them to take out their credit card and buy?
What do they like? Not like? Did any information offend them?

You have endless opportunities to expand your client
base and product sales. Your fans are there to assist you.
Give to them, and many will give back. Give often and give
freely. People appreciate freebies, and will pass your name
on to their friends and associates.